The Heartland Retail Workforce Upskilling Programme is a multi-agency collaboration between the Housing & Development Board (HDB), Singapore Workforce Development Agency (WDA), Merchant Associations and Singapore Institute of Retail Studies (SIRS).
With the presence and opening of more private shopping malls in the HDB heartland, HDB retailers will face stiffer competition and greater challenger to retain existing customers and attract new ones. The aim of this initiative is to assist HDB retailers to enhance visual merchandising display and other essential retail skills, through continuing education and training.
The programme was rolled out in Sep 2010 starting with Gek Poh Shopping Centre, followed by Joo Chiat Complex, Fajar shopping Complex, Loyang Point, Pasir Ris West Plaza, Rivervale Plaza and more. By 2012, all 21 HDB malls will have participated in this programme.
Course Information
| Course Title |
Course Structure |
Course Fee |
Handle Merchandise Display |
12 hrs of classroom training + 8 hrs of OJC on the site in the retailer’s store |
$30 (before GST) for Singaporeans/PRs |
Essential Retail Skills (an integrated programme) comprising of the following modules:
-Interact with Customers
- Sell Products & Services
- Maintain Professional image
|
24 hrs of classroom training + 16 hrs of OJC on the site in the retailer’s store |
$90 (before GST) for Singaporeans/PRs |
*Optional consultancy and enhancement programmes are also provided upon request
Testimonies
"After attending the Handle Merchandise Display course, I learnt the importance of visual merchandising and the trainer also highlighted the prime area that I didn’t know exist. Now, I make an effort to display more merchandises at the prime area and I can see visible increase in customer traffic which helped to move products faster."
– Mdm Kho Lee King, Co-owner of Paradise Digital Lab & Trading Pte Ltd at Gek Poh Shopping Centre
“The Essential Retail Skills course has helped us to interpret and serve our customers better. Now we are more disciplined and think before we say something to the customers. We also learn about professional grooming. Overall, sales increased by about 20%. We are very happy to have participated in this training.”
- Ms Siti Rohani, Owner of Persian Boutique at Joo Chiat Complex
“After attending the Essential Retail Skills course,
I am able to sell more effectively and convert more
walk-in customers to sales. Overall sales increased at least 10%.”
– Mr Joseph Ng, Owner of Crystalite Contact Lens
& Optical at Joo Chiat Complex
Contact Us
For enquiries on this programme, please contact us at :
Cindy Chiah
(65) 6513 1275