Singapore Institute of Retail Studies

Basics in Content Generation

Course Overview

This programme will enable participants to become a more effective digital storyteller. Participants will learn storytelling techniques that will help them to create interest to heighten the engagement and connectivity with their customers on e-commerce platforms.


This programme covers the following areas:

• Understand the importance of content and its role
• Content creation
• Content promotion

To register, click here


Please note that we need a minimum number of applicants to start a class. For class status, we will inform applicants at least one week before the start of the course.


Course Fees
Full Course Fee (100% of course fee): $260.00
70% funding for Singaporean / SPR: $182.00
Nett Course Fee: $78.00
Prevailing GST (7% of nett course fee): $5.46
Total Nett Course Fee Payable, including GST: $83.46


Additional 20% funding if eligible under Mid-career Enhanced Subsidy (MES)**: $52
Total Nett Course Fee, including GST, after additional funding from MES: $31.46

**Singapore Citizen, aged 40 years and above

Course is eligible for SkillsFuture $500 credit.

Entry Requirements
  • Applicants must be proficient in basic spoken, written and reading English


For E-Learning classes at SIRS, participants MUST have the following:
•Laptop / desktop computer
•Stable WIFI
•Webcam (external or built-in)
•Earpiece / headphone with microphone

It is a requirement by SkillsFuture Singapore (SSG) that all E-Learning classes are recorded and you are required to turn on your video at all times during class.

If you do not have an option of webcam and sound on the device that you are using to attend class, you can attend our face-to-face classes at the next available date. Please contact our Customer Relations Executive at


Other Information


To register, click here.


For enquiry, email to