Singapore Institute of Retail Studies

Mastering the Art of Selling in New Retail (Service Leadership, SF-Associate)

Course Overview


Anyone can be a salesman, but it takes a master to make a fortune.


The rapid transformation of the retail landscape has brought about new challenges for retailers. To meet the shifting demands of increasingly diverse customers, sales professionals need to take a creative and interactive approach to sell in the digital age. Besides being product experts, sales professionals must also cultivate meaningful relationships with customers, while adopting new technologies and sales strategies. Stay ahead of the competition by developing your skills and mastering the art of selling to win more customers in the new retail landscape.


What will I learn?

  • Understand New Retail: New landscape, new customers
  • Determine and meet diverse customer requirements
  • Manage customer challenges
  • Recommend solutions with relevant products and services
  • Identify creative sales opportunities in online-to-offline commerce
  • Appreciate the process of closing a sale


Receive a Workforce Skills Qualification (WSQ) Statement of Attainment (SOA) from the SkillsFuture Singapore (SSG) upon completion.



To register, click here.


Course Fees
Full Course Fee (100% of course fee): S$440
Funding for Singaporean/Singapore PR/Enhanced Training Support for SMEs (ETSS)
90% funding for Singaporean/PR: S$396.00
Nett Course Fee: S$44.00
Prevailing GST (7% of nett course fee): S$3.08
Total Nett Course Fee Payable, including GST: S$47.08

Entry Requirements
  • GCE 'N' level Credit (at least C5) in English and Mathematics or Workplace Literacy and Numeracy (WPLN) score: Level 4 for Reading, Listening and Numeracy, and
  • With at least 1 year working experience in retail or 2 years in non-retail sector


Training Duration
2 days, 15 hours
  • Day 1: 9am to 5pm
  • Day 2: 9am to 6pm


Other Information
To register, click here.
Please note that we need a minimum number of applicants to start a class.
SIRS reserves the right to vary or change the schedules or any information herein based on operational needs.
Training Venue
Singapore Institute of Retail Studies (SIRS)
11 Eunos Road 8
Lifelong Learning Institute
Lift Lobby B, #08-04
Singapore 408601
MRT: Paya Lebar
Tel: 6222 7477


* Click here to view and download brochure.