Digital & Emerging Trends

Date: 25-05-2022 Don’t Let Your Customers’ First Impressions of Your Business Become the Last Experience They Have With You

Date: 14-04-2022 Forum: Create shopping experiences that stands out to draw customers back

Date: 29-07-2019 The growth of e-commerce shoppers in China is expected to continue over the years, with a projected 931.8 million shoppers spending an average of US$985 annually 4 years from now. The potential for growth in China, and the ease that cross border e-commerce accords to businesses interested in entering the Chinese market has led businesses to wonder what the top categories of consumer goods are, and whether their products are suitable for the insatiable Chinese consumer appetite.

Date: 08-07-2019 As the Chinese population becomes more affluent and consumer preferences become more sophisticated, demand for imported brands and goods have soared. Total import value of foreign goods hit a record RMB 30,505 billion in 2018, a growth of almost 10% from 2017, and is expected to maintain steady growth over the next few years.

Date: 22-06-2019 Over the years, the growth of the Chinese economy has shown signs of cooling. Despite that, China is still adding an equivalent of "an Australia" to it's GDP each year. This not only indicates the growth of the middle-class population, but also the increasing affluence of this Chinese middle-class.

Date: 12-06-2019 Our second Walking into Digital Transformation series was a great success! More than 50 business owners and marketers attended this seminar, finding out about The Journey of Brands by The Brand Fellows Director, Jingle Chen.

Date: 02-06-2019 Think about the last time you bought a new product - was it a cosmetic product that you saw on an advertisement, or perhaps it was bubble tea from the first outlet of the hottest Taiwanese bubble tea chain. Whichever the product you have purchased, or service that you have utilised, you have subconsciously gone through the consumer journey.

Date: 22-05-2019 David Lee, Digital Commerce Lead, SIRS Digital Economy 5.0 denotes the breaking down of geographical borders and different sectors through the introduction of modern technology, marking the need for a shift in strategies to succeed in the rapidly transforming business landscape.

Date: 10-05-2018 Just last month, Singapore‘s first “网红” (internet celebrity) was borne. Lerine Yeo, or affectionately known in the online community as the ‘S-hook sales lady” sold 100 pieces of “holey” shirts and shot to fame in just a few days, garnering more than 2 million views. She had just demonstrated the huge potential of live streaming.

Date: 14-06-2017 The retail industry has undergone massive transformation in the last 10 years. The use of social media, flexibility of payment, improved logistics, and the prevalent use of smartphones have contributed to the rapid growth of the online retail scene.