I want to Build My Own Business

This hands-on, practical session will guide participants in understanding and navigating the complexities of a digital business. Participants will learn the types of platforms available and understand the benefits, factors & resources required in an online business.

Have you fantasized about setting up your own business one day? Today with easy accessibility and rapid adoption of digital solutions, more aspiring entrepreneurs are able to realise their dream of owning a business. Imagine operating your business from the comfort of your home full-time or running it as a side-hustle to generate additional income to grow your money while doing something you love!

Setting up an online store has become an increasingly popular way of reaching out to more customers as part of digitalisation effort by businesses. Just like traditional retail, you need a sound strategy to create your online presence and stand out among the competition.

Websites are where almost every potential and existing customers land to seek information and interact with businesses today. Just like how visual merchandising is integral to the success of a retail store, every detail of an intuitive website, from layout to content, must be logically constructed and aesthetically designed to elevate customer experience and enhance sales and conversion rates. As technology diversifies and customers use various mobile and smart devices to visit websites, it is paramount and valuable for all digital businesses to have a responsive website design.

As technology advances and consumer habits change, retailers are increasingly moving onto the online space to ensure their visibility and product availability both online and offline.

Search engine optimisation (SEO) is one of the most powerful digital marketing strategies to raise the visibility of a website, drive traffic and boost sales opportunities. An SEO-optimised website benefits businesses tremendously in bringing high quality leads organically, a sustainable approach that is cost-free and presents higher creditability and awareness to brands.