Introduction to Digital Marketing

Course Overview

With increasing traffic in social media space, successful engagement through digital content marketing is a great booster for business.


This programme provides participants the knowledge and applications to understand digital engagement that is superseding traditional marketing channels.


This programme covers the following areas:

• Understand digital marketing
• Search engine marketing
• Social media marketing


To register, click here.


Please note that we need a minimum number of applicants to start a class. For class status, we will inform applicants at least one week before the start of the course.


Course Fees
Full Course Fee (100% of course fee): S$210
70% funding for Singapore Citizens/Singapore Permanent Residents: (S$147.00)
Nett Course Fee: S$63.00
Prevailing GST (7% of nett course fee): S$4.41
Total Nett Course Fee Payable, including GST: S$67.41


Additional 20% funding if eligible under Mid-Career Enhanced Subsidy (MES)**: (S$42)
Total Nett Course Fee Payable, including GST, after additional funding from MES: S$25.41

**Singapore Citizen, aged 40 years and above

Course is eligible for SkillsFuture $500 Credit for self-sponsored applicants.

Entry Requirements
  • Applicants must be proficient in reading, written and spoken English


For E-Learning classes at SIRS, participants MUST have the following:
•Laptop / desktop computer
•Stable WIFI
•Webcam (external or built-in)
•Earpiece / headphone with microphone

It is a requirement by SkillsFuture Singapore (SSG) that all E-Learning classes are recorded and you are required to turn on your video at all times during class.

If you do not have an option of webcam and sound on the device that you are using to attend class, you can attend our face-to-face classes at the next available date. Please contact our Customer Relations Executive at


Other Information


To register, click here.


For enquiries, email to