Please note that you will be re-directed to Skills Training & Enhancement Portal (STEP)* to sign up for SIRS courses using your SingPass.
Stay competitive in today’s fast-paced market by integrating automation and omnichannel solutions to boost efficiency and sales. This course equips you with skills in eCommerce campaign management, enabling you to develop, manage, and execute eCommerce strategies and campaigns within agreed timelines and budgets. You’ll also gain insights into eCommerce management, streamlining operations across physical and digital platforms to meet organizational objectives.
Learn how to leverage business data analysis and interpretation, strengthening your capabilities in data and information management to make informed business decisions. By applying process improvement methods and refining your pricing strategies, you’ll enhance both backend productivity and frontend customer engagement. Additionally, understand the category management process to optimize product organization, enhancing customer experience and driving revenue.
These skills will position you to lead your business towards sustainable growth and increased profitability, ensuring you stay ahead in the competitive digital landscape.
No intakes available
Please check back later.
Classroom: 2 days (9am - 6pm)
Practical Mentorship: 1 day
Asynchronous Project: 48 hours. IMPORTANT NOTE: Students do not have to attend classes for their asynchronous project, but are expected to complete the assigned project at their own time. Completed assignments are to be submitted as advised by trainers.
- Introduction to Data
- Steps towards Quality Data
- Omnichannel Strategy is a Critical Success Factor
- Integrating Omnichannel Data for Business Strategy Formulation
- Functionality and Value of Omnichannel Integration Software
- Deriving Data-driven Business Decisions from Omnichannel Integration
At the end of the course, course attendees will acquire the knowledge, skill and competency:
- Identify the appropriate business data and data sources to address specific business goals.
- Streamline backend fulfilment and logistics operations and processes through the omnichannel integration software.
- Formulate business operational strategies through analysing the omnichannel dashboard reports.
- Implement an automated omnichannel integration process across all owned channels through software interface.
Category | Price |
Full Fee (Inclusive of GST) | $4,196.50 |
Singapore Citizen (70% funding) | $1,258.95 |
Singapore Citizen 40 years and above1 (90% funding) | $488.95 |
Singapore Citizen sponsored by SMEs2 (90% funding) | $488.95 |
Singapore PR (70% funding) | $1,258.95 |
Singapore PR sponsored by SMEs2 (90% funding) | $488.95 |
*All fees are fully payable to Singapore Institute of Retail Studies.
Fees include prevailing GST
Funding Eligibility Period: 1 Jan 2025 to 31 Dec 2027
^1 Fee is under the Mid-career Enhanced Subsidy(MCES)
^2 Fee is under the Enhanced Training Support for SMEs (ETSS)
SIRS Training Room
11 Eunos Road 8, Lifelong Learning Institute, #08-02/03, Singapore 408601
Nearest MRT: Paya Lebar MRT
This course is also eligible for the following:
For self-sponsored participants:
For company-sponsored participants:
For more information about funding and support, click here.