Please note that you will be re-directed to Skills Training & Enhancement Portal (STEP)* to sign up for SIRS courses using your SingPass.
Acquire a broad understanding of digital commerce and deep dive into the know-how of digital operations. Discover strategies to build an Omni-commerce business model and to optimise inventory management in response to the changes in the customer journey. Pick up skills to create a well-designed website with engaging content to attract and convert visitors to become customers. With the skills and knowledge acquired, you will also strengthen digital marketing efforts with the use of various tools to drive traffic and enhance the performance of the store’s online presence. Upon completion of the course, you will attain a WSQ Diploma in Retail (E-Commerce/Omni-Channel) to improve your chances of becoming a Digital Commerce Specialist!
276 hours
To achieve a full qualification, individuals must successfully attain competency in all the following modules:
Customer Experience Innovation (18 hours)
Develop your skills in enhancing customer experience. Learn the techniques in identifying and mapping the organisation’s current customer journey, followed by analysing for gaps in the journey before seeking, evaluating and implementing proposed improvements.
Emerging Technology (18 hours)
With emerging technologies and evolving consumer behaviour, the ability to lead analysis and drive the implementation of emerging technologies for organisational effectiveness is an essential skill. Learn to shape organisations’ strategies and objectives for process improvement and change management.
Search Engine Optimisation (SEO) (24 hours)
Formulate overarching SEO strategies for the organisation’s digital assets and content, and evaluate the effectiveness of SEO strategies across channels in terms of ROI. Acquire skills to manage, execute, monitor, and conduct analysis on the performance of SEO campaigns across channels.
Paid Search Engine Marketing (SEM) (24 hours)
Acquire skills to manage, review and monitor the implementation of SEM strategies, establish targets and conduct analysis on the performance of SEM campaigns and recommend opportunities for improvement to strengthen digital marketing efforts by using various paid search engine digital marketing tools.
Website Design (24 hours)
Understand how consumers make purchase decisions, and how the design and content of a website plays an important role in converting its visitors will greatly improve an online business. Learn to create a website based on well-established principles of good website design.
Social Media Marketing (24 hours)
Learn the factors to evaluate potential, suitable and feasible social media marketing opportunities. Draw up a social media marketing strategy best suited to the objectives of the organisation to outreach to new consumers and to continually engage current customers.
Content Management (24 hours)
Businesses are constantly seeking opportunities and means to reach, engage and retain consumers in building their presence online. Learn to identify key messages, themes, tone and personality for content; store content and manage information architecture and visual compositions of multimedia sites.
Merchandise Performance Analysis (24 hours)
It is important to optimise inventory in an omni-commerce business. In this module, participants will develop processes to analyse the profit performance of the merchandise, evaluate trends of profitability, identify opportunities to adjust merchandise range for both online/offline businesses and create an O2O product strategy.
Market Trend Analysis (24 hours)
This module equips learners with essential skills to identify market trends, apply statistical forecasting, conduct SWOT analysis, and interpret market data. Participants will develop the ability to generate actionable business recommendations, enabling informed, data-driven decision-making in dynamic market environments—ideal for professionals seeking strategic and analytical marketing capabilities.
Marketing Mix Management (24 hours)
This module enables learners to understand and apply the elements of the marketing mix in a retail context. Learners will assess its effectiveness, evaluate performance using key metrics, and develop strategies for realignment. They will also learn to adapt the marketing mix in response to market changes and trends.
Communications Channel Management (24 hours)
This module equips participants with the skills to develop and manage a strategic communication channel plan aligned with brand and organisational goals. Learners will gain techniques to negotiate channel agreements, evaluate channel effectiveness using relevant tools, and select suitable distribution structures. They will also learn to manage communication channels efficiently and present clear, data-driven evaluations to stakeholders, ensuring informed decisions and alignment with marketing strategies.
Data Analytics (24 hours)
This module equips learners with essential skills in retail analytics, including identifying key metrics and KPIs, segmenting and integrating data for insights, and applying predictive modelling for forecasting. Learners will also learn to communicate data-driven insights effectively and manage budgets and resources for successful analytics initiatives in retail.
- With at least 3 years of working experience
- Basic English Proficiency: Able to understand and read English, in order to comprehend trainer's instructions, training materials and participate in class discussions
- Basic Digital Literacy:Use email, browse the internet and be able to use Microsoft Office
| Category | Price |
| Full Fee (Inclusive to GST) | $11,891.90 |
| Singapore Citizen (70% funding) | $3,567.57 |
| Singapore Citizen 40 years and above^1 (90% funding) | $1,385.57 |
| Singapore PR (70% funding) | $3,567.57 |
*All fees are fully payable to Singapore Institute of Retail Studies.
Fees include prevailing GST
Funding Eligibility Period: 1 Jan 2025 to 31 Dec 2027
^1 Fee is under the Mid-career Enhanced Subsidy(MCES)
This course is also eligible for the following:
For self-sponsored participants:
Additional Funding Support (AFS) of up to 95% of course fees for Singapore Citizens who meet one of the following eligibility criteria:
Long-term unemployed individuals (unemployed for six months or more); or Individuals in need of financial assistance - ComCare, Short-to-Medium Term Assistance (SMTA) recipients or Workforce Income Supplement (WIS) recipients; or Persons with disabilities
For more information about funding and support, click here.