Social Commerce & Marketing

TikTok has a vast and growing audience and is quickly emerging as a social media giant. Within five short years since its inception, TikTok has garnered over 2.6 billion downloads and more than 1 billion monthly active users from 154 countries worldwide who spent an average of 1.5 hours on the app daily*. With the launch of TikTok Shop in Singapore, a new e-commerce marketplace that brings together sellers, buyers, and creators all within the TikTok app, individuals and businesses now have the perfect opportunity to capitalise on TikTok’s soaring popularity by selling their products and services on the platform.

Kickstart a business with zero upfront cost by learning to build and manage affiliate marketing channels that drive traffic and sales. This course equips you with practical skills in content creation, SEO, and inbound marketing—helping you attract the right audience, grow passive income, and scale your business sustainably.

Social and influencer marketing has exploded as more people turn to social media platforms and influencers for inspiration and recommendations. Video content has become a crucial component of social media marketing because of its effectiveness in engaging and captivating audiences today. The growing popularity of short-form video content has led to the rise of TikTok as a new contender amongst social media giants like Facebook and Instagram.

Companies have embraced social media as part of their marketing mix, but with various degrees of success. The programme will address various social media initiatives and techniques that participants can utilise to enhance engagement with their customers.

Conduct a quick search online now, and you will find YouTube as the second-most popular platform for search engines and social media. There are 2.6 billion* active YouTube users who watch 1 billion* hours of videos daily, and 90%* of them say they discover new brands or products through the platform - it is no wonder that businesses and individuals are actively uploading 720,000* hours of video every day on YouTube to interact and engage with their community!

From novelty to necessity, live streaming has become the game-changer in social media marketing. This trend is growing popularity in Singapore as social media channels like Facebook and Instagram integrated live video to their platforms, and businesses are acting fast in altering their marketing strategies accordingly to partake in this rising trend. Inexpensive and incredibly easy to set up, live streaming has proven to be a highly effective way to boost sales. With the right set-up, content and scripting, it acts as a measurable and powerful tool to create a viral buzz for active engagement with viewers, build relationships and trust, grow and reach out to a huge audience base around the world, and to enhance brand awareness.

With more than 400 millions of Instagram users, it is no wonder that businesses are turning to this platform. Through this programme, participants will learn to leverage Instagram to help boost their online presence and adopt it as part of their marketing strategies.

This immersive one-day course teaches participants to transform their smartphones into powerful storytelling tools. Learn how to capture striking portraits that evoke emotions and resonate with viewers. Through hands-on exercises and guided instruction, attendees will balance technical features with creative techniques to produce impactful visuals that reflect their unique brand identity. Ideal for individuals looking to enhance their photography skills for personal projects, marketing, or social media, this course equips participants with the tools and knowledge to create captivating and emotionally engaging content using just their smartphones.

In today’s digital world, mobile photography is a powerful tool for creating high-quality content without the need for expensive gear. This course teaches you how to master mobile photography, capturing stunning images across various styles like architecture, food, portraits, and scenery, using only your smartphone and editing apps. You’ll learn how to craft a visual brand story, create engaging social media content, and integrate your photos into effective digital marketing strategies. The course also includes a one-day outdoor photography session, where you’ll put your skills to the test in real-world settings. By the end, you'll be equipped to use mobile photography to boost your brand’s online presence, engage your audience, and enhance your digital marketing efforts with ease and creativity.

Learn to create professional-quality videos with your smartphone. Build essential skills in shooting, editing, and social media content creation—ideal for beginners in marketing, branding, or content management.

This one-day course teaches you to create professional-quality videos using just your smartphone. Perfect for Social Media Marketing and Management, you’ll master mobile videography, video editing, and compelling storytelling techniques. Learn essential shooting methods, dynamic video composition, and how to transform raw footage into polished content with mobile editing tools. The course covers optimizing videos for social media platforms and effective Content Management strategies. Ideal for beginners, it helps you build your brand, drive engagement, and create standout content without the need for expensive gear or software, ensuring success in the digital landscape.

The Xiaohongshu Marketing Mastery program equips participants with the skills to harness Xiaohongshu as a key platform in the digital economy. Through a combination of classroom training and personalized mentorship, participants will learn how to craft targeted digital marketing strategies, optimize content for maximum visibility, and integrate e-commerce features effectively. The program covers content creation, social media marketing, and influencer collaboration, helping participants build impactful campaigns that engage Xiaohongshu’s diverse user base. It also focuses on using data-driven insights to optimize marketing efforts, track performance, and refine strategies for continuous improvement. By the end of the course, participants will have practical skills in content management, post optimization, and influencer partnerships, as well as the ability to apply analytics to drive business results. This program prepares participants to successfully navigate the digital landscape, fostering strong brand presence and meaningful customer engagement on Xiaohongshu.