Please note that you will be re-directed to Skills Training & Enhancement Portal (STEP)* to sign up for SIRS courses using your SingPass.
Social and influencer marketing has exploded as more people turn to social media platforms and influencers for inspiration and recommendations. Video content has become a crucial component of social media marketing because of its effectiveness in engaging and captivating audiences today. The growing popularity of short-form video content has led to the rise of TikTok as a new contender amongst social media giants like Facebook and Instagram. In just five years, TikTok has amassed over one billion* users worldwide! It is no longer surprising to see TikTokers recording themselves executing the trending dance moves on the streets or going live to chat and engage with friends and followers.
This workshop is designed to equip you with the skills and knowledge needed to navigate this rapidly growing social platform. You will gain hands-on experience creating a step-by-step strategy for integrated social media content, including developing a content calendar and creating different types of content. Tap into the explosive growth of TikTok to drive sales conversions and optimise returns!
*Data source: https://newsroom.tiktok.com/en-us/1-billion-people-on-tiktok
No intakes available
Please check back later.
- Identify and analyse social media trends and insights to create effective marketing campaigns
- Build and execute social media and influencer marketing strategies that align with business objectives and target audiences
- Recognise, negotiate, and partner with influencers and develop relationships that align with brand values and messaging
- Plan and create content calendars and manage social media accounts
- Understand legal and ethical considerations for social media and influencer marketing
- Develop creative video, image, copy and caption for effective TikTok content
This workshop is suitable for Business Owners, Entrepreneurs, Marketers, Content Creators, and Influencers who want to plan and create content to market their products and services on TikTok.
- Have a TikTok account
- Bring your mobile device (smartphone/iPad/tablet) with camera
- Bring your own laptop
2 days (9am - 6pm)
Category | Price |
Full Fee | $817.50 |
Singapore Citizen (70% funding) | $245.25 |
Singapore Citizen 40 years and above1 (90% funding) | $95.25 |
Singapore Citizen sponsored by SMEs2 (90% funding) | $95.25 |
Singapore PR (70% funding) | $245.25 |
Singapore PR sponsored by SMEs2 (90% funding) | $95.25 |
*All fees are fully payable to Singapore Institute of Retail Studies.
Fees include prevailing GST
Funding Eligibility Period: 1 Oct 2021 to 30 Sep 2024
1Fee is under the Mid-career Enhanced Subsidy(MCES)
2Fee is under the Enhanced Training Support for SMEs (ETSS)
| Category | Price |
|---|---|
| Full Fee | $810 |
| Singapore Citizen0 (70% funding) | $240.75 |
| Singapore Citizen 40 years and above0,1 (90% funding) | $90.75 |
| Singapore Citizen sponsored by SMEs0,2 (90% funding) | $90.75 |
| Singapore PR (70% funding) | $243 |
| Singapore PR sponsored by SMEs2 (90% funding) | $93 |
Fees include prevailing GST
Funding Eligibility Period: 1 Oct 2021 to 30 Sep 2024
0The increase of 1% GST on fees will be absorbed for Singapore Citizens in 2023
1Fee is under the Mid-career Enhanced Subsidy(MCES)
2Fee is under the Enhanced Training Support for SMEs (ETSS)
This course is also eligible for the following:
For self-sponsored participants:
For company-sponsored participants:
For more information about funding and support, click here.