Social & Influencer Marketing: Drive Conversions & Optimise Returns [Classroom Facilitated]

Harness the power of social and influencer marketing on tiktok

This course provides marketing and implementation teams with hands-on practice to execute their organization’s social and influencer marketing plans. Learners will develop comprehensive social media content strategies, create content calendars, and produce different types of content for major social media platforms. Through practical exercises, learners will also explore innovative marketing opportunities, engage with real-time customer insights, and establish positive industry relationships.

No intakes available

Please check back later.

Registration period

15/10/2025 - 03/03/2026

Course date

09/03/2026 - 10/03/2026

Venue

Singapore Institute of Retail Studies

Course intake schedule information

SIMDC

Day 1 & 2: 0900 to 1800 (F2F)

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Classroom: 2 days (9am - 6pm)

  1. Define clear social media and influencer marketing goals that align with your brand's objectives
  2. Create an Integrated Social Media Strategy across all social media platforms
  3. Develop an Effective Content Calendar, ensuring consistency and maximizing engagement across social media platforms strategically
  4. Produce creative assets that align with your brand’s marketing goals and target audience
  5. Learn how to optimize paid ad campaigns across various platforms to drive traffic, conversions, and revenue

Course participants will acquire the following Knowledge, Skills and Competencies:

  1. Define the brand’s social and influencer marketing goals.
  2. Adapt a step-by-step plan to develop the brand’s content for integrated social media.
  3. Create a content calendar for key social media platforms.
  4. Plan and produce creative assets that align with the brand’s social and influencer marketing goals.

Category

Price

Full Fee (Inclusive of GST)

$817.50

Singapore Citizen (70% funding)

$245.25

Singapore Citizen 40 years and above1 (90% funding)

$95.25

Singapore Citizen sponsored by SMEs2 (90% funding)

$95.25

Singapore PR (70% funding)

$245.25

Singapore PR sponsored by SMEs2 (90% funding)

$95.25

*All fees are fully payable to Singapore Institute of Retail Studies.
Fees include prevailing GST
Funding Eligibility Period: 1 Jan 2025 to 31 Dec 2027
^1 Fee is under the Mid-career Enhanced Subsidy(MCES)
^2 Fee is under the Enhanced Training Support for SMEs (ETSS)
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SIRS Training Room

11 Eunos Road 8, Lifelong Learning Institute, #08-02/03, Singapore 408601

Nearest MRT: Paya Lebar MRT

This course is also eligible for the following:

For self-sponsored participants:

For company-sponsored participants:

For more information about funding and support, click here.

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