Please note that you will be re-directed to Skills Training & Enhancement Portal (STEP)* to sign up for SIRS courses using your SingPass.
The rapid transformation of the retail landscape has brought about new challenges for retailers. To meet the shifting demands of increasingly diverse customers, sales professionals need to take a creative and interactive approach to sell in the digital age. Besides being product experts, sales professionals must also cultivate meaningful relationships with customers, while adopting new technologies and sales strategies. Stay ahead of the competition by developing your skills and mastering the art of selling to win more customers in the new retail landscape.
Registration period
12/11/2025 - 19/03/2026
Course date
25/03/2026 - 01/04/2026
Venue
Singapore Institute of Retail Studies
Course intake schedule information
SVLASC
Mixed Corp
Day 1: 25 Mar 2026, 0900 to 1700
Day 2: 1 Apr 2026, 0900 to 1800
Classroom: 2 Days (9am to 6pm)
- Understand New Retail: New landscape, new customers
- Determine and meet diverse customer requirements
- Manage customer challenges
- Recommend solutions with relevant products and services
- Identify creative sales opportunities in online-to-offline commerce
- Appreciate the process of closing a sale
Course participants will acquire the following Knowledge, Skills and Competencies:
1)What is 'New Retail'
2)Knowing new consumer behavior (understand ZMOT & Describe new consumer needs)
3)Understand the definition of vision, mission and values
4)Describe the organization's vision, mission and values
5)Understand company's service & SOPs
Category | Price |
Full Fee (Inclusive of GST) | $479.60 |
Singapore Citizen (70% funding) | $143.88 |
Singapore Citizen 40 years and above1 (90% funding) | $55.88 |
Singapore Citizen sponsored by SMEs2 (90% funding) | $55.88 |
Singapore PR (70% funding) | $143.88 |
Singapore PR sponsored by SMEs2 (90% funding) | $55.88 |
*All fees are fully payable to Singapore Institute of Retail Studies.
Fees include prevailing GST
Funding Eligibility Period: 1 Jan 2025 to 31 Dec 2027
^1 Fee is under the Mid-career Enhanced Subsidy(MCES)
^2 Fee is under the Enhanced Training Support for SMEs (ETSS)
SIRS Training Room
11 Eunos Road 8, Lifelong Learning Institute, #08-02/03, Singapore 408601
Nearest MRT: Paya Lebar MRT
The course fee allows to be paid by:
Post-Secondary Education Account (Standing order form);
SkillsFuture Credits (SFC);
Credit card (e-payment);
Debit card (e-payment);
eNETS (e-payment);
PayNow (e-payment);
Bank Transfer.
Refund and withdrawal policy
- Please note that a 100% refund will be given if the withdrawal request is submitted more than or equal to 14 days before the course start date.
- Please note that a 50% refund will be given if the withdrawal request is submitted less than 14 days before the course start date.
- Please note that no refund will be given if the withdrawal request is submitted on or after the course start date.