Please note that you will be re-directed to Skills Training & Enhancement Portal (STEP)* to sign up for SIRS courses using your SingPass.
With TikTok’s meteoric rise as a key platform for discovering trends, it's the ideal time to capitalize on this momentum and grow your business through TikTok Shop. This TikTok course equips participants with the essential skills to manage and operate a business directly on TikTok Shop. This hands-on program covers everything from setting up a TikTok Shop seller’s account to creating effective eCommerce campaigns within TikTok’s ecosystem.
Participants will learn how to develop and manage eCommerce strategies, harness the power of inbound marketing through customer-centric content, and leverage social media management tools to engage audiences in two-way communication. Additionally, the course covers TikTok-affiliated marketing and promotional tools that maximize reach, visibility, and sales conversion.
Beyond basic platform management, the course explores the growing influence of community commerce on TikTok, enabling participants to craft promotional content that resonates with buying audiences. Practical strategies for integrating sales promotions and affiliate marketing will also be covered.
Registration period
08/10/2025 - 06/01/2026
Course date
12/01/2026 - 13/01/2026
Venue
Singapore Institute of Retail Studies
Course intake schedule information
TTSOS
Day 1: 0900 to 1800 (F2F)
Day 2: 2 hours (Async)
IMPORTANT NOTE: Students do not have to attend classes for their asynchronous project, but are expected to complete the assigned project at their own time.
Completed assignments are to be submitted as advised by trainers.
Registration period
08/10/2025 - 29/01/2026
Course date
04/02/2026 - 05/02/2026
Venue
Singapore Institute of Retail Studies
Course intake schedule information
TTSOS
Day 1: 0900 to 1800 (F2F)
Day 2: 2 hours (Async)
IMPORTANT NOTE: Students do not have to attend classes for their asynchronous project, but are expected to complete the assigned project at their own time.
Completed assignments are to be submitted as advised by trainers.
Registration period
08/10/2025 - 26/02/2026
Course date
04/03/2026 - 05/03/2026
Venue
Singapore Institute of Retail Studies
Course intake schedule information
TTSOS
Day 1: 0900 to 1800 (F2F)
Day 2: 2 hours (Async)
IMPORTANT NOTE: Students do not have to attend classes for their asynchronous project, but are expected to complete the assigned project at their own time.
Completed assignments are to be submitted as advised by trainers.
Classroom: 1 day (9am - 6pm)
Asynchronous Project: 2 hours IMPORTANT NOTE: Students do not have to attend classes for their asynchronous project, but are expected to complete the assigned project at their own time. Completed assignments are to be submitted as advised by trainers.
1. Understand the TikTok landscape to boost your business.
- Insights to the TikTok Seller Resource Ecosystem
- Understanding TikTok Fees and Charges
- Navigating the Fulfilment Timelines
2. Create Content That Drives Increased Conversions
- Utilize AI for Automated Video Creation
- Best Practices for Video Creation
- Harness TikTok Affiliate Structure / Commissions
- Providing Samples for Creators
3. Level Up Your Competitive Edge
- Leverage on Marketing and Promotional Tools for Better Visibility
- Optimise the performance and effectiveness of Promotional / Marketing Strategies through TikTok Analytics.
- Reach target audiences with advertising
Course participants will acquire the following Knowledge, Skills and Competencies:
- Articulate the value of selling on TikTok and TikTok Shop
- Create a TikTok Shop seller’s account
- Navigate the TikTok Shop seller’s platform
- Understand the requirements and policies of TikTok Shop.
- Understand TikTok-affiliated marketing and sales promotion.
- Create content that appeals to buying audiences.
Category | Price |
Full Fee | $545.00 |
Singapore Citizen (70% funding) | $163.50 |
Singapore Citizen 40 years and above1 (90% funding) | $63.50 |
Singapore Citizen sponsored by SMEs2 (90% funding) | $63.50 |
Singapore PR (70% funding) | $163.50 |
Singapore PR sponsored by SMEs2 (90% funding) | $63.50 |
*All fees are fully payable to Singapore Institute of Retail Studies.
Fees include prevailing GST
Funding Eligibility Period: 1 Jan 2025 to 31 Dec 2027
^1 Fee is under the Mid-career Enhanced Subsidy(MCES)
^2 Fee is under the Enhanced Training Support for SMEs (ETSS)
SIRS Training Room
11 Eunos Road 8, Lifelong Learning Institute, #08-02/03, Singapore 408601
Nearest MRT: Paya Lebar MRT
This course is also eligible for the following:
For self-sponsored participants:
For company-sponsored participants:
For more information about funding and support, click here.