With the digital world at our fingertips, first impressions matter online too. While you are reading this, a potential employer or business partner may be searching up your name on Google or LinkedIn, uncovering information about you and forming an impression of you. Personal branding influences how people perceive you and open up opportunities for your success in the digital era. A compelling personal brand will set you apart from the competition and allows you to build trust as you connect more easily with your customers, colleagues, and peers.
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