Please note that you will be re-directed to Skills Training & Enhancement Portal (STEP)* to sign up for SIRS courses using your SingPass.
Learn how to launch a business with zero upfront costs using affiliate marketing programs. This course will guide you through selecting and managing affiliates to enhance customer engagement, lead conversion, and marketing ROI. You’ll explore effective content management, creating and curating web assets to engage prospects and customers.
Develop a winning content marketing strategy to promote affiliate products and drive traffic. Gain essential skills in digital marketing management, including SEO, SEM, and affiliate marketing. Combine these with inbound marketing techniques to create quality, customer-centric content for blogs, podcasts, videos, eBooks, newsletters, whitepapers, and social media marketing.
Understand how to use marketing campaign management and sales channel management to optimize your affiliate partnerships and boost revenue potential. Refine your content creation and social media management to build a loyal following, and apply robust social media marketing strategies to enhance visibility. By achieving these skills, you’ll be equipped to create a sustainable and profitable affiliate business that supports long-term career growth.
Registration period
07/05/2025 - 21/08/2025
Course date
26/08/2025 - 28/08/2025
Venue
Singapore Institute of Retail Studies
Course intake schedule information
SBAM
Day 1 & 2: 0900 to 1800 (F2F)
Day 3: 2 hours (Async)
IMPORTANT NOTE: Students do not have to attend classes for their asynchronous project, but are expected to complete the assigned project at their own time.
Completed assignments are to be submitted as advised by trainers.
Registration period
08/07/2025 - 22/10/2025
Course date
27/10/2025 - 29/10/2025
Venue
Nanyang Polytechnic
Course intake schedule information
SBAM
Course Venue: Nanyang Polytechnic, Block D1, Room 313
Day 1 & 2: 0900 to 1800 (F2F)
Day 3: 2 hours (Async)
IMPORTANT NOTE: Students do not have to attend classes for their asynchronous project, but are expected to complete the assigned project at their own time.
Completed assignments are to be submitted as advised by trainers.
Registration period
20/06/2025 - 11/12/2025
Course date
16/12/2025 - 18/12/2025
Venue
Singapore Institute of Retail Studies
Course intake schedule information
SBAM
Day 1 & 2: 0900 to 1800 (F2F)
Day 3: 2 hours (Async)
IMPORTANT NOTE: Students do not have to attend classes for their asynchronous project, but are expected to complete the assigned project at their own time.
Completed assignments are to be submitted as advised by trainers.
Classroom: 2 days (9am - 6pm)
Asynchronous Project: 2 hours IMPORTANT NOTE: Students do not have to attend classes for their asynchronous project, but are expected to complete the assigned project at their own time. Completed assignments are to be submitted as advised by trainers.
- Leverage affiliate marketing strategies to strengthen customer relationships, broaden reach, and optimize ROI.
- Identify the best affiliates to boost marketing effectiveness and reach.
- Develop strategies combining content management and inbound marketing to attract and retain prospects.
- Manage an affiliate portfolio using incentive frameworks for optimal conversions.
- Create campaign strategies that utilize affiliate marketing and content management to boost visibility and sales across platforms.
- Use digital marketing insights to track campaigns, performance and strategies.
Course participants will acquire the following Knowledge, Skills and Competencies:
- Identify affiliate opportunities by leveraging affiliate marketing strategies that strengthen customer engagement, broaden reach, and optimize return on investment (ROI).
- Register with various affiliate marketing platforms, ensuring the right affiliates are chosen to enhance lead conversion and marketing reach.
- Develop affiliate marketing and promotion strategies that integrate Content Management and Inbound Marketing techniques to drive traffic and engage prospects.
- Construct an affiliate portfolio using an incentive framework, strategically selecting and managing affiliates to maximize marketing ROI and conversions.
- Design a campaign strategy that utilizes Content Management and affiliate marketing to promote your affiliate products effectively across multiple platforms.
- Monitor and review campaign performance using digital marketing analytics and marketing insights to refine strategies and improve affiliate results.
Category | Price |
Full Fee | $817.50 |
Singapore Citizen (70% funding) | $245.25 |
Singapore Citizen 40 years and above1 (90% funding) | $95.25 |
Singapore Citizen sponsored by SMEs2 (90% funding) | $95.25 |
Singapore PR (70% funding) | $245.25 |
Singapore PR sponsored by SMEs2 (90% funding) | $95.25 |
*All fees are fully payable to Singapore Institute of Retail Studies.
Fees include prevailing GST
Funding Eligibility Period: 1 Jan 2025 to 31 Dec 2027
^1 Fee is under the Mid-career Enhanced Subsidy(MCES)
^2 Fee is under the Enhanced Training Support for SMEs (ETSS)
This course is also eligible for the following:
For self-sponsored participants:
For company-sponsored participants:
For more information about funding and support, click here.