Our Top Courses Taken by Learners
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[FULL-TIME] SCTP WSQ Diploma in Retail (eCOMMERCE: OMNICHANNEL)
Gain digital commerce skills to build omni-commerce models, optimise operations, and design websites that attract and convert customers.
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[FULL-TIME] SCTP WSQ Diploma in Retail (RETAIL OPERATIONS)
Equip yourself with the skills and knowledge to implement and manage customer-centric business excellence and drive service innovation. Learn to recognise current and emerging retail trends and understand which kinds of retail technology will best engage your customer segment.
Generative AI: Get Informed, Entertained and Inspired with Microsoft Copilot
This beginner-friendly course teaches professionals how to leverage Microsoft Copilot’s AI features to boost productivity, simplify tasks, and improve workflows. You'll learn how to gather and analyze data for planning, monitoring, and process improvements, while identifying trends and new opportunities. The course covers using AI for data analysis, sourcing information, and making actionable recommendations to guide decision-making. These skills will enhance your ability to use tools like Microsoft Copilot to drive business growth, improve customer experience, and support digital transformation, especially in the retail industry, positioning you as a leader in this space.
Social & Influencer Marketing: Drive Conversions & Optimise Returns
Social and influencer marketing has exploded as more people turn to social media platforms and influencers for inspiration and recommendations. Video content has become a crucial component of social media marketing because of its effectiveness in engaging and captivating audiences today. The growing popularity of short-form video content has led to the rise of TikTok as a new contender amongst social media giants like Facebook and Instagram.
Mobile Photography: Inspiring the Human Connection
This immersive one-day course teaches participants to transform their smartphones into powerful storytelling tools. Learn how to capture striking portraits that evoke emotions and resonate with viewers. Through hands-on exercises and guided instruction, attendees will balance technical features with creative techniques to produce impactful visuals that reflect their unique brand identity. Ideal for individuals looking to enhance their photography skills for personal projects, marketing, or social media, this course equips participants with the tools and knowledge to create captivating and emotionally engaging content using just their smartphones.
Mobile Videography: Film, Edit and Post Your Amazing Stories
Learn to create professional-quality videos with your smartphone. Build essential skills in shooting, editing, and social media content creation—ideal for beginners in marketing, branding, or content management.
Alibaba Master Programme: Digitalising Businesses Towards Success [Classroom Facilitated, Synchronous, Asynchronous E-Learning]
This immersive Travel & Learn Programme by Singapore Institute of Retail Studies (SIRS) at Alibaba’s headquarters in Hangzhou delivers hands-on learning in New Retail, eCommerce, social commerce, omnichannel marketing, and data analytics. Participants gain practical exposure to real-world digital commerce ecosystems, develop in-demand digital marketing skills, learn to identify and scale business opportunities, strengthen brand positioning, and apply data-driven strategies to improve ROI, making the programme ideal for professionals and businesses seeking to upskill in the digital economy.
Over 200,000 Professionals and Companies are Thriving in their Careers and Businesses from their Training with SIRS
The Singapore Institute of Retail Studies (SIRS) offers training solutions that encompass the critical key areas that are highly in-demand, supporting the drive towards the future of Retail excellence and digitalisation. At SIRS, our trainers are carefully curated to include industry practitioners who are not only of the highest calibre in their field of expertise that spans the depth and breadth of business, digital marketing, ecommerce, service and more, but who are also tuned in to the most current global and local trends across a broad spectrum of knowledge and skills.
Retail & Digital Certification Programmes
Unlock the future of retail with WSQ-certified courses at SIRS. Learners gain a comprehensive understanding of modern retail best practices, seamlessly integrating digital components like omnichannel and e-commerce fronts for their companies. Designed for learners at various proficiency levels and seniorities, our programs delve into retail operations and digital technology.
Retail & Digital Programmes
Unlock success in retail and digital commerce with SIRS’s Retail & Digital Programmes. Boost your business through social commerce, jumpstart your online presence, and drive conversational commerce. Enhance store aesthetics, enrich the customer journey, and boost revenue with personalized 1-to-1 training.
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Social Commerce & Marketing
Master the art of social commerce to boost engagement, build brand trust, and drive sales across platforms like TikTok, WhatsApp, and Instagram. These hands-on courses equip you with skills in influencer marketing, live streaming, affiliate strategies, and mobile content creation—empowering you to craft compelling campaigns, foster real-time customer interactions, and convert audiences into loyal buyers.
Digital Marketing
Level up your digital marketing skills to boost visibility, attract leads, and grow your business. These hands-on courses cover essential areas like SEO, social media, eCommerce, and personal branding—equipping you with practical tools to build stronger campaigns, engage audiences, and stay ahead in a fast-changing digital landscape.
eCommerce
Get ahead on eMarketplaces: Amazon, eBay, Lazada, Qoo10, and Shopee. Gain comprehensive knowledge of key ecommerce strategies, eMarketplaces, and social commerce platforms. Develop a customer-focused and integrated approach, ensuring a sustainable and competitive edge. These courses empower individuals to navigate the dynamic ecommerce landscape and thrive in the online business realm.
Critical Core Skills
Improve your interpersonal communication, negotiation, rejection handling, and consensus building skills to navigate workplace dynamics effectively. Focused on stakeholder management and maintaining composure, these courses foster proficiency in crucial skills for professional excellence.
Customised Workplace Solutions
Customised Training Programmes, Consultancy & Mentorships
Job Opportunities
Kickstart your career in retail with SIRS. Discover a variety of job opportunities and programs including the Career Conversion Programme, SkillsFuture Career Transition Programme, and Work-Study options. Tailored for both fresh graduates and mid-career switchers, these initiatives offer the skills and knowledge needed to excel in the evolving retail landscape. Start your journey to a fulfilling retail career today.
Testimonials - What People Say about Us
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“SIRS is competent in developing future-ready talents with in-demand skills and digital transformation relevant knowledge for our staff...Despite the multiple challenges posted by pandemic, SIRS has conducted a series of e-learning courses that changes the traditional retail mindset of our rank-and-file staff to align to BHG Singapore’s digital transformation plan. SIRS will continue to be the strategic partner of BHG Singapore in the subsequent phases of our three year reinvention plan.”
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“We recognised the need to have an online presence, but it was not generating sales and we did not know how to approach it. During my (WSQ Diploma in Retail Operations) training, I came to know about other e-commerce workshops available at SIRS, and I decided to send my sales staff for the courses for them to learn how to enhance our online business….This is a whole new universe for us and one that is opening up interesting opportunities.”
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“The instructor was very enthusiastic and went beyond the course notes to help trainees start their businesses right away… The biggest benefit I got from the training was that I actually got my first sale from the item I listed that very day in class…The benefits from this programme have exceeded my expectation…I had never imagined that I could become one of the top sellers in Lazada.”
News and Trends
Get yourself updated with the latest news and trends in Retail, Digital & Technology, and the landscape of in-demand areas including eCommerce, Digital Marketing, Social Commerce & Marketing, as well as key National initiatives. Keep yourself abreast on how you can stay ahead of the game in your business and professional growth and development.
SIRS Partnerships
SIRS has an extensive network of key strategic partners across the retail and technology industries, with whom we work on national and business initiatives that drive the future of Retail, success in business growth and sustainability, talent management, professional employability and career development.
SIRS Partnerships
SIRS has an extensive network of key strategic partners across the retail and technology industries, with whom we work on national and business initiatives that drive the future of Retail, success in business growth and sustainability, talent management, professional employability and career development.
SIRS Partnerships
SIRS has an extensive network of key strategic partners across the retail and technology industries, with whom we work on national and business initiatives that drive the future of Retail, success in business growth and sustainability, talent management, professional employability and career development.