Ho Chi Minh City, Vietnam - 21 August, 2017: happy smiling florist woman making bouquet for and man or customer at flower shop


The rapid introduction of new technologies has resulted in a shift of consumers' shopping behaviour. This has, in turn, resulted in a shift of the role of the traditional brick-and-mortar store, transforming it from just a sales channel into one that makes up part of the customer experience. This also means that the role of retail professionals has also changed: from one that is focused on sales, to one that is focused on experiential marketing and customer satisfaction, to ensure customer loyalty.

As the anchor provider for the retail sector, SIRS provides a full suite of programmes including WSQ Full Qualification Programmes and WSQ Certified Modular Programmes, catered to equip retail professionals at different stages of their careers – from the retail associate to the retail manager – with the latest skillsets required to continually delight today’s customers.

WSQ Full Qualification Programmes

WSQ Certificate in Retail (Operations)
No doubt disruptive technologies have brought about necessary transformations for businesses to thrive in this digital age, the human element will remain to be an integral part of the retail landscape. This has given rise to 'New Retail' - an integration part of the retail landscape. This has given rise to 'New Retail' - an integration of offline and online platforms by leveraging on data technology to help retailers detect consumer behaviour and preferences to provide a more meaningful customer experience.
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WSQ Advanced Certificate in Retail (Operations)
Many people recognised that retailing has digitalised, but how many people realised that physical stores are still relevant for retailers who strive to create a holistic shopping experience? The retail landscape has evolved beyond being just offline or online, but both.
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WSQ Diploma in Retail (E-Commerce / Omni-Channel)
While a brick-and-mortar store promotes customer experiences with a human touch, the need for digital commerce cannot be overlooked in the 'New Retail' landscape. As consumers move between offline and online platforms, businesses need to recognise the need to shift their business models to effectively engage with their customers and efficiently meet their changing behaviours and expectations.
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WSQ Diploma in Retail (Operations)
Retail industry has seen significant changes in the past few years with digitalisation taking place in the everyday life of today's connected consumer. While online shopping continues to increase, the demand for the physical store will remain relevant especially for goods that require touch and feel.
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WSQ Specialist Diploma in Retail (Operations)
As technology advances, savvier consumers demand for more curated shopping experiences as they touch on multiple channels during their purchasing journey, triggering a new trend in the retail landscape. Retailers now need to embrace ‘New Retail’ - an integration of offline and online platforms by leveraging data technology to provide a more well-rounded retail experience.
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WSQ Certified Modular Programmes

Creating an Unforgettable Customer Experience
Although more customers are doing their shopping online, the human element remains an integral part of delivering amazing customer experience. This is especially true for physical stores where frontline retail associates are the major touchpoint between your brand and the customers.
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Mastering the Art of Selling in New Retail
The rapid transformation of the retail landscape has brought about new challenges for retailers. To meet the shifting demands of increasingly diverse customers, sales professionals need to take a creative and interactive approach to sell in the digital age. Besides being product experts, sales professionals must also cultivate meaningful relationships with customers, while adopting new technologies and sales strategies.
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Maximise Digital Advertising Dollars with Search Engine Marketing (SEM)
With millions of businesses vying for the same eyeballs online, one of the most effective way to enhance your digital presence and achieve fast results is through Search Engine Marketing (SEM), a form of internet marketing by increasing your website visibility on search engine results through paid advertising. When equipped with SEM skills and knowledge, you will be able to manage, review and implement successful SEM strategies to create immediate brand visibility, increase traffic, and boost lead conversions – a key to your long-term business success.
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Search Engine Optimization (SEO) Game Plan
Today's digitally-savvy consumers go onto search engines to effortlessly source for information, products or services that they need. With so many businesses having an online presence, how can you stand out and draw attention from these potential customers? Search Engine Optimisation (SEO) can help to optimise your website content for the best possible search engine ranking to improve your website traffic, visibility, and engagement.
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The Art and Science of Visual Merchandising
Globally, brick-and-mortar sales is in the decline as consumers are increasingly going online to make their purchases. At the same time, consumers are searching for an exciting offline experience with brands. As a retailer, how can you capitalize on this opportunity?
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Unleash the Power of Social Media Marketing
As social media continues to weave itself into everyone's daily lives, it has become one of the most important and profitable aspects of digital marketing. Social media platforms provide businesses with the opportunity to reach out to billions of consumers worldwide and allow them to engage with their customers regularly.
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The Singapore Workforce Skills Qualification (WSQ) is a national credential system that trains, develops, assesses, and certifies skills and competencies for the Singapore workforce. WSQ offers bite-sized training modules, at the end of which, a Statement of Attainment (SOA) is awarded. Trainees can also accumulate relevant SOAs to achieve WSQ full qualification.