SIRS | Digital Commerce & Marketing: Developing a Digital Omnichannel Business to Drive Success

Digital marketing to drive business growth and roi

Take your business to new heights by developing a robust digital omnichannel strategy that drives engagement and conversions. This course provides practical insights into content management and crafting an effective content marketing strategy to connect with your audience across multiple platforms. You’ll learn how to leverage inbound marketing and implement integrated marketing communications to ensure a cohesive brand experience that maximizes customer engagement.

Gain a strong foundation in search engine marketing and search engine optimisation strategies to increase visibility and enhance customer engagement, while mastering content creation and social media management to boost your online presence. These skills will empower you to enhance your brand, generate leads, and create lasting customer relationships that drive long-term business success in a competitive digital landscape.

No intakes available

Please check back later.

Class Schedule Information

Classroom: 1 day (9am - 6pm)
Practical Mentorship: 3 days
Asynchronous Project: 64 hours IMPORTANT NOTE: Students do not have to attend classes for their asynchronous project, but are expected to complete the assigned project at their own time. Completed assignments are to be submitted as advised by trainers.

Course Topics

Building and Leveraging the Business Brand Image: driving competitive edge and maximising business returns
Developing a Powerful Digital Marketing Plan: using AI-driven Market and Competitor Insights
Developing a Content Strategy: creating a Content plan that engages and drives Sales Conversions
Generative AI Content Creation: developing high-conversion Content that drives an optimal Omnichannel Customer Experience
Driving Digital Commerce Leads Generation: developing optimised digital advertising on Google and Facebook
Implementing an Omnichannel Digital Commerce Business: creation of organic Content and execution of Paid Advertising

Course Learning Outcomes

Course participants will acquire the following Knowledge, Skills and Competencies:

Enhance the business Brand Image that drives competitive edge through clarity of business purpose and core value proposition, utilizing content management skills to create, curate, and manage web assets.
Develop a Digital Marketing plan by applying insights from AI-driven market research and competitor analysis.
Create content that drives marketing and sales objectives through applying content development and management approaches and planning frameworks.
Generate content that engages target audience profiles optimally and that can be re-purposed across omnichannel platforms through use of effective prompt engineering with AI tools (chatgpt).
Drive digital commerce sales leads generation by implementing set-up and development of ad campaigns on platforms including Google Ads and Meta (Facebook), and through executing the ad campaigns with applied data-driven insights, utilizing paid search engine marketing (SEM) techniques.
Implement a digital omnichannel business presence on key Digital Commerce platforms that drives engagement and sales through organic content and paid advertising.

Course Fees (GST 9% - For payment made on/after 1 January 2024)

Category	Price
Full Fee (Inclusive of GST)	$5,286.50
Singapore Citizen (70% funding)	$1,585.95
Singapore Citizen 40 years and above¹ (90% funding)	$615.95
Singapore Citizen sponsored by SMEs² (90% funding)	$615.95
Singapore PR (70% funding)	$1,585.95
Singapore PR sponsored by SMEs² (90% funding)	$615.95

*All fees are fully payable to Singapore Institute of Retail Studies.
Fees include prevailing GST
Funding Eligibility Period: 1 Jan 2025 to 31 Dec 2027
^1 Fee is under the Mid-career Enhanced Subsidy(MCES)
^2 Fee is under the Enhanced Training Support for SMEs (ETSS)