Please note that you will be re-directed to Skills Training & Enhancement Portal (STEP)* to sign up for SIRS courses using your SingPass.
Unlock the power of digital marketing with our 1-day course on Digital Marketing: Leveraging Generative AI for SEO Optimisation. Learn how to perform essential digital marketing activities, including SEO, to increase online visibility and attract targeted customers. Discover effective techniques to optimise your digital assets and content while leveraging AI-driven tools to enhance search rankings, streamline processes, and uncover actionable insights.
This course is perfect for professionals in the service industry looking to enhance their digital presence, stay competitive, and harness the latest AI technologies. Gain hands-on experience with cutting-edge strategies that boost brand discoverability and drive growth.
Upgrade your career and lead the digital and AI-powered world today!
No intakes available
Please check back later.
Classroom: 1 day (9am - 6pm)
1. Overview of digital strategy fundamentals and its impact on online business success.
2. Understand the Role of SEO in Digital Marketing
3. Evaluate Key components of SEO: On-page, Off-page, and Technical SEO.
4. Explore AI tools for keyword research, content optimization, and competitor analysis.
5. Apply best practices for creating engaging, SEO-friendly content.
6. Use analytics tools like Google Analytics and Search Console to track performance.
Course participants will acquire the following Knowledge, Skills and Competencies:
1. understand the fundamentals of digital strategy and the role of SEO in enhancing online visibility.
2. apply SEO techniques with AI tools to boost traffic, engage customers, and elevate brand visibility.
3. evaluate the effectiveness of SEO campaigns and measure digital ROI to identify opportunities for further optimization and growth.
Category | Price |
Full Fee (Inclusive of GST) | $817.50 |
Singapore Citizen (70% funding) | $245.25 |
Singapore Citizen 40 years and above1 (90% funding) | $95.25 |
Singapore Citizen sponsored by SMEs2 (90% funding) | $95.25 |
Singapore PR (70% funding) | $245.25 |
Singapore PR sponsored by SMEs2 (90% funding) | $95.25 |
*All fees are fully payable to Singapore Institute of Retail Studies.
Fees include prevailing GST
Funding Eligibility Period: 1 Jan 2025 to 31 Dec 2027
^1 Fee is under the Mid-career Enhanced Subsidy(MCES)
^2 Fee is under the Enhanced Training Support for SMEs (ETSS)
SIRS Training Room
11 Eunos Road 8, Lifelong Learning Institute, #08-02/03, Singapore 408601
Nearest MRT: Paya Lebar MRT
This course is also eligible for the following:
For self-sponsored participants:
For company-sponsored participants:
For more information about funding and support, click here.