Please note that you will be re-directed to Skills Training & Enhancement Portal (STEP)* to sign up for SIRS courses using your SingPass.
As technology advances, savvier consumers demand for more curated shopping experiences as they touch on multiple channels during their purchasing journey, triggering a new trend in the retail landscape. Retailers now need to embrace ‘New Retail’ - an integration of offline and online platforms by leveraging data technology to provide a more well-rounded retail experience. With data driving the day-to-day operations and decision-makings, Retail/Operations/Area Managers need to analyse, strategise and execute omni-channel plans to drive sales and performance. Managers must also possess the ability to drive unique customer experience to stand out from the competition for sustainability and profitability.
Develop the skills you need to lead your staff effectively in today’s Online Merge Offline world of retailing with our latest WSQ SDRO. Gain competitive edge and deliver greater experience-focused engagement to your customers to win more businesses.
Joining this programme will further develop managers with 21st century leadership and management skills to thrive in today’s omni-channel world of retailing, and to strategise and direct customer-centric business excellence and drive service innovation in an organisation. You will learn how to evaluate current and emerging retail trends and leverage technology to drive your organisation’s business strategies both offline and online in the ever-changing retail landscape.
- Day Class: 6 months (once a week)
- Night Class: 6 months (twice a week)
To achieve a full qualification, individuals must successfully attain competency in all the following modules:
Personal Effectiveness (SF-Operations Manager) (24 hours)
Learn to facilitate the execution of the organisation’s strategy in building alignment, winning mindshare, developing, and growing the skills and competencies of staff. It is imperative to develop future leadership qualities and behaviours to meet the needs of the disruptive and evolving landscape.
Service Leadership (SF-Operations Manager) (24 hours)
Develop the ability to create and promote a customer-centric culture within the organization design customer focused strategies to deliver and champion the organization’s service excellence ethos and foster great customer experience.
Service Excellence (SF-Operations Manager) (24 hours)
Learn to establish and leverage value creating strategic partnerships for organisations to enhance their competitive edge by expanding the customer base, access to new resources and talents as well as mitigate risks. The partnership can bring about new products and services that ultimately improve customer engagement and experience. Learn the ‘6-Steps Partnership Process’, to bring Service Innovation ideas from vision to reality. Learn how to plan, present, and execute their ideas to create winning partnerships and jointly deliver Service Excellence. Identify and create opportunities through collaboration and alliances.
Emerging Technology (SF-Operations Manager) (18 hours)
Understand the constant need to review emerging technologies and the implications towards business strategies and objectives to stay competitive.
Business Environment Analysis (SF-Operations Manager) - Formulate Social Media Strategy (24 hours)
Develop the right and effective social media marketing strategy and raise awareness of the company brand for increase market share, drives sales and growth.
Drive Productivity and Innovation (SF-Operations Manager) (24 hours)
Learn to build an organizational culture for innovation and productivity to have long term business growth and sustainability of any organization. Understand the critical role to champion creativity, ideas-sharing, collaboration, value building and exploring new areas of growth or ways to enhance efficiency.
- GCE ‘O’ level Credit (at least C6) in English and Mathematics or Workplace Literacy and Numeracy (WPLN) score: Level 7 for Reading, Listening and Numeracy, and
- With at least 3 years senior managerial working experience in retail or Professionals, Managers, Executives and Technicians (PMETs) position in non-retail sector
Category | Price |
Full Fee (Inclusive of GST) | $10,921.80 |
Singapore Citizen (70% funding) | $3,276.54 |
Singapore Citizen 40 years and above1 (90% funding) | $1272.54 |
Singapore Citizen sponsored by SMEs2 (90% funding) | $1272.54 |
Singapore PR (70% funding) | $3,276.54 |
Singapore PR sponsored by SMEs2 (90% funding) | $1272.54 |
*All fees are fully payable to Singapore Institute of Retail Studies.
Fees include prevailing GST
Funding Eligibility Period: 1 Jan 2025 to 31 Dec 2027
^1 Fee is under the Mid-career Enhanced Subsidy(MCES)
^2 Fee is under the Enhanced Training Support for SMEs (ETSS)
SIRS Training Room
11 Eunos Road 8, Lifelong Learning Institute, #08-02/03, Singapore 408601
Nearest MRT: Paya Lebar MRT
This course is also eligible for the following:
For self-sponsored participants:
- SkillsFuture Credit
- Workfare Skills Support (WSS) Scheme (For Individuals)
- Study Loan for SIRS' Learners
For company-sponsored participants:
For more information about funding and support, click here.