SIRS | Omnichannel Content Marketing and Leads Generation

Generate leads for free and maximise your sales conversions

Master the art of building a powerful Owned Media Strategy that generates consistent, high-quality leads and maximizes conversions. This course equips you with the skills to effectively manage sales channels while exploring affiliate marketing programs that broaden your reach.

You'll delve into Inbound Marketing by creating quality, customer-centric content—ranging from blogs and videos to eBooks and social media posts—that attracts and engages prospects throughout the purchase funnel. Learn to formulate, execute, and evaluate strategic social media marketing plans that foster strong relationships and uncover innovative marketing opportunities.

Additionally, you’ll develop robust content marketing strategies that not only boost visibility but also enhance engagement across platforms. By the end of this course, you will be well-prepared to drive cost-efficient leads and increase sales, significantly strengthening your business acumen and career prospects in the competitive digital landscape. Join us to transform your approach to content marketing and lead generation.

No intakes available

Please check back later.

Class Schedule Information

Classroom: 2 days (9am - 6pm)
Asynchronous Project: 2 hours. IMPORTANT NOTE: Students do not have to attend classes for their asynchronous project, but are expected to complete the assigned project at their own time. Completed assignments are to be submitted as advised by trainers.

Course Topics

Understand the roles and value of key owned media channels for customer acquistion
Design a powerful owned media funnel strategy using inbound marketing techniques to attract and retain quality customers organically
Analyze data insights to create an effective SEO-driven content strategy and attract targeted audiences with optimized content.
Develop compelling content tailored to specific audience segments, leveraging data-driven insights to boost engagement rates.
Understand what is a User Journey and how does that enhance the User Experience
Apply strategies to design user-centric journeys that guide users seamlessly through the funnel, improving conversion rates and user satisfaction.

Course Learning Outcomes

Course participants will acquire the following Knowledge, Skills and Competencies:

Utilise Key Owned Media Channels optimally through understanding their respective roles and value in the Customer Acquisition Strategy.
Drive quality organic Customer Acquisition through the development of an effective Owned Media Funnel Strategy, leveraging Inbound Marketing techniques.
Determine the right SEO-driven Content Strategy by analyzing Data insights, understanding SEO concepts, and applying targeted Content Marketing Strategies to attract and engage your audience.
Develop Content that improves Engagement Rates by applying Content Development Strategies combined with audience segmentation and media optimization based on data-driven insights.
Improve the rate of Sales Conversions through applying a User Journey that effectively guides an enhanced User Experience.

Course Fees (GST 9% - For payment made on/after 1 January 2024)

Category	Price
Full Fee (Inclusive of GST)	$817.50
Singapore Citizen (70% funding)	$245.25
Singapore Citizen 40 years and above¹ (90% funding)	$95.25
Singapore Citizen sponsored by SMEs² (90% funding)	$95.25
Singapore PR (70% funding)	$245.25
Singapore PR sponsored by SMEs² (90% funding)	$95.25

*All fees are fully payable to Singapore Institute of Retail Studies.
Fees include prevailing GST
Funding Eligibility Period: 1 Jan 2025 to 31 Dec 2027
^1 Fee is under the Mid-career Enhanced Subsidy(MCES)
^2 Fee is under the Enhanced Training Support for SMEs (ETSS)