Introduction to Digital Marketing

Introduction to digital marketing

 

With increasing traffic in social media space, successful engagement through digital content marketing is a great booster for business. This programme provides participants the knowledge and applications to understand digital engagement that is superseding traditional marketing channels.

No intakes available

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Registration period

07/02/2025 - 03/06/2025

Course date

06/06/2025 - 06/06/2025

Venue

Singapore Institute of Retail Studies

Course intake schedule information

IDM

Time: 0900 to 1800

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Classroom: 1 day (9am to 6pm)

What is Digital Marketing?
Traditional vs Digital
Why Digital Marketing
Channels of Digital Marketing
Classic Methods
Popular Methods
Current Trends

Course participants will acquire the following Knowledge, Skills and Competencies:

1)Understand what is digital marketing
2)Understand the benefits and importance of digital marketing
3)Know the types of digital marketing methods
4)Learn how to get started on digital marketing
5)Understand the basics of Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

Category

Price

Full Fee 

$228.90

Singapore Citizen (70% funding)

$68.67

Singapore Citizen 40 years and above1 (90% funding)

$26.67

Singapore Citizen sponsored by SMEs2 (90% funding)

$26.67

Singapore PR (70% funding)

$68.67

Singapore PR sponsored by SMEs2 (90% funding)

$26.67

*All fees are fully payable to Singapore Institute of Retail Studies.
Fees include prevailing GST
Funding Eligibility Period: 1 Jan 2025 to 31 Dec 2027
^1 Fee is under the Mid-career Enhanced Subsidy(MCES)
^2 Fee is under the Enhanced Training Support for SMEs (ETSS)
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This course is also eligible for the following:

For self-sponsored participants:

For company-sponsored participants:

For more information about funding and support, click here.

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