SIRS | GA4 with Google Tag Manager (GTM)

Analytics is an extremely powerful tool in today’s data-driven space to help businesses achieve growth and success by making informed decisions and strategies. Google has introduced* Google Analytics 4 (GA4) to replace its Universal Analytics, the familiar platform to millions of businesses using it to capture and analyse data. The upgrade to GA4 came with big promises of providing predictive insights, deeper integration with Google Ads, and cross device measurement capabilities.

Whether you are a performance growth marketer who wishes to leverage GA4 to drive optimal website and campaign performance, or someone who does not even know what Universal Analytics is now, you will walk away from this masterclass with insights, knowledge, and applicable skills in GA4, the latest and one of the most important digital and analytics tools. And if you aspire to be a GA4 specialist, be it as a career switcher or to up your game in your digital marketing role, this masterclass will also prepare you to take the Google Analytics Certification assessment.

*Source:https://blog.google/products/marketingplatform/analytics/prepare-for-future-with-google-analytics-4/

No intakes available

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Class Information Schedule

Classroom: 2 days (9am - 6pm daily)
Asynchronous Project: 6 hours IMPORTANT NOTE: Students do not have to attend classes for their asynchronous project, but are expected to complete the assigned project at their own time. Completed assignments are to be submitted as advised by trai

Course Topics

1. Google Analytics 4 (GA4) – Set-Up and Installation
2. GA4 – Interface Overview
3. GA4 – Configuration Basics
4. GA4 Reports
5. Segmentation & Analysis
6. Google Tag Manager (GTM)
7. User Reports and Events

Course Learning Outcomes

Set up and structure a web property using GA4’s reporting tools and features
Identify the correct and relevant data and reports needed by understanding the purpose of the different tools and features of GA4
Generate relevant insights from data and reports from understanding the derivative value of the data captured in GA4
Optimise website performance through applying insights on user activities and journey to finetune website set-up
Optimise campaign performance through understanding the user behaviour and journey that reflects related gaps and opportunities
Get ready to take the Google Analytics Certification assessment by understanding how GA4 works, knowing the purpose and function of its tools and features, and having the skills to generate data and reports

Fees (GST 9% - For payment made on/after 1 January 2024)

Category	Price
Full Fee (Inclusive of GST)	$1,308.00
Singapore Citizen (70% funding)	$392.40
Singapore Citizen 40 years and above¹ (90% funding)	$152.40
Singapore Citizen sponsored by SMEs² (90% funding)	$152.40
Singapore PR (70% funding)	$392.40
Singapore PR sponsored by SMEs² (90% funding)	$152.40

*All fees are fully payable to Singapore Institute of Retail Studies.
Fees include prevailing GST
Funding Eligibility Period: 1 Jan 2025 to 31 Dec 2027
^1 Fee is under the Mid-career Enhanced Subsidy(MCES)
^2 Fee is under the Enhanced Training Support for SMEs (ETSS)