Please note that you will be re-directed to Skills Training & Enhancement Portal (STEP)* to sign up for SIRS courses using your SingPass.
Beyond Borders: Unravelling the Future of E-Commerce with Alibaba
CEO Master Programme
(5D4N Study Trip — Hangzhou)
超越国界：与阿里巴巴一起揭开电子商务的未来
高级总裁班 — 升级版
(5天4夜考察之旅 — 杭州)
This programme will be conducted in Mandarin.
Presented by Taobao Education, the Singapore Institute of Retail Studies (SIRS) invites you to join us on an extraordinary journey to the birthplace of ‘New Retail’, envisioned by Jack Ma. Embark on a transformative adventure into the heart of China’s dynamic e-commerce space with the industry leader, Alibaba, as your guide.
This all-encompassing and immersive study trip offers a golden opportunity to fast-track your business success. Dive into the forefront of China e-commerce and live-commerce market, gaining valuable insights into the future trends while exploring Alibaba’s pioneering strategies and innovative ventures. Learn to harness the power of big data for market analysis, formulate effective strategies, and make informed business decisions. Leverage Alibaba’s extensive network of connections to elevate your e-commerce expertise, expand your business regionally, and seize new opportunities for sustainable growth in this ever-evolving digital world.
Upon completion of the programme, you will receive a highly valued Taobao Education graduate certificate jointly awarded by Taobao Education and SIRS. Secure your spot now and set yourself on the path to thrive in the future of e-commerce!
课程将由淘宝教育认证讲师以中文授课！
由阿里巴巴商学院主办，SIRS 邀请您加入我们的考察之旅，直接与阿里巴巴接触和体验阿里巴巴集团的“新零售”吸取新知识。这趟考察之旅将帮助您全面了解中国电商市场，深入了解阿里巴巴在电商领域的新兴举措和优秀成果，让您在瞬息万变的商业环境中把握新机遇，实现业务增长。
千万不要错过这一个难得的机会，重塑您的零售业务，取得成功！完成课程后的学员将获得由淘宝教育和新加坡零售管理学院所颁发的结业证书。
Important Sign-up Information
This programme comprises 3 modules and will require 3 applications for the full programme:
- Blue Ocean Strategy for Omni-channel (CEO Master Programme 1/3)
- Product Strategy in Digital Commerce (CEO Master Programme 2/3)
- Organization Digital Transformation & Innovation (CEO Master Programme 3/3)
No intakes available
Please check back later.
Day 0
Travel to Hangzhou, China
Day 1
New Retail & Branding In The Digital Era
(1) Site Visit To Alibaba Campus
- Explore Alibaba Eco-System
- Explore Alibaba Corporate Culture & Core Values
(2) From "Brick-and-Mortar" To New Retail
- New Retail Elevate Profit Increase
- The Core Elements Of New Retail
- The Pathway To Achieve New Retail
(3) Brand Relationships In The Digital Era
- Set Up A Native Brand Digitally
- Brands & Users
- Brands & Platforms
- Brands & Products
Day 2
Operation & Management In The Digital Era
(1) Brand Assets
- Brand Personality & Brand IP
- The Relationship Between Founders and Brands
- Digital Brand Assets from Public to Private Domain
(2) Data-Driven Online Business
- E-commerce Business Strategy (Product, Traffic, Team, Conversion)
(3) Developing Shortcuts For Your Online Business Using Data & AI
- Product Selection & Innovation
- Accurate Online Traffic & Efficient Acquisition
- AI Team Building & Management
- Tips On Conversion Rate Optimization
Day 3
Digital Marketing In The Digital Era
(1) Brand & Product Marketing
- Brand Positioning - Brand House Analysis
- Brand Marketing – Product Marketing Strategy
- Large Single Product Marketing: The 0-100 Growth Rule
(2) Omni-Channel Marketing In The Digital Era
- Upgrade Of Content: Image&Text, Short Video & Live-Streaming
- Omni-Channel Integrated Marketing
- How To Build/ Optimize Your Marketing Team
- Empower Content Marketing Using AIGC AIGC
(3) Insight Into The Live-streaming Industry
- The Eco-System Of Live-Streaming
- Core Elements Of Live-Streaming: People, Product & Place
- How To Acquire More Traffic To Promote Conversion Rate
Day 4
Graduation Ceremony
(1)Site Visit To Live-Streaming Base
(2) Programme Summary
(3) Business Plan Roadshow
- Group Business Plan Presentation
Day 5
Depart Hangzhou, China to Singapore
行程
出杭日
从新加坡飞往杭州，中国
第一天
数码时代下的新零售与品牌建设
(1) 参观阿里巴巴园区
- 阿里巴巴生态全景解说
- 阿里文化及核心价值观
(2) 从实体零售到新零售
- 以新零售提升利润增长
- 新零售核心要素
- 实现新零售的途径
(3) 数字化时代品牌关系
- 新加坡零售管理学院：打造数码原生品牌
- 数字化时代下的品牌与用户
- 数字化时代下的品牌与平台
- 数字化时代下的品牌与产品
第二天
数码时代的运营与管理
(1) 数字化时代品牌资产深化
- 数字化时代品牌个性化与品牌IP化
- 数字化时代企业创办人与品牌关系
- 数字化品牌资产从公域到私域
(2) 数据驱动电商经营
- 电商核心布局（产品，流量，团队，转化）
(3) 运用数据和AI做好电商的捷径
- 产品的选择与创新
- 线上流量布局与高效获取
- 团队打造和数据化管理
- 转化率提升技巧补充
第三天
数码营销时代
(1) 数字化时代品牌与产品营销
- 品牌定位 — 品牌屋解析
- 品牌营销 — 产品营销策略
- 大单品营销的0-100成长法则
(2) 数字化时代下的全域营销打法
- 图文到短视频到直播的内容升级
- 全媒体整合营销传播策略
- 全域营销团队组织架构管理与优化
- 助力内容营销提效
(3) 网络飞速下的直播营销时代
- 直播生态及变现方式
- 直播营销中的“人货场”概念
- 带货直播如何获取流量提升转化
第四天
业毕业典礼
(1) 参观直播基地
(2) 项目总结
(3) 商业划书路演
- 商业计划书分享
第五天
从杭州，中国往回新加坡
- 酒店退房
| Category | Price |
|---|---|
| Full Fee | $7,200 |
| Singapore Citizen/Singapore PR (SPR) (70% funding) | $2,510 |
| Singapore Citizen 40 years & above1 (90% funding) | $1,170 |
| Singapore Citizen/SPR sponsored by SMEs2 (90% funding) | $1,170 |
Funding Eligibility Period: 1 Oct 2021 to 31 Dec 2024
^1 Fee is under the Mid-career Enhanced Subsidy(MCES)
^2 Fee is under the Enhanced Training Support for SMEs (ETSS)
All fees include :
Accommodation, meals & local transfers (6D5N)
All fees exclude :
Airfare
Visa for travel to China
Travel insurance
This course is also eligible for the following:
For self-sponsored participants:
For company-sponsored participants:
For more information about funding and support, click here.