Please note that you will be re-directed to Skills Training & Enhancement Portal (STEP)* to sign up for SIRS courses using your SingPass.
Alibaba Master Programme: Digitalising Businesses Towards Success
(Study Trip — Hangzhou)
阿里巴巴研修项目: 推动企业数字化，迈向成功
(海外学习考察｜杭州)
This programme will be conducted in Mandarin.
This Travel & Learn Programme includes 4 full days of classroom training at Alibaba’s headquarters in Hangzhou. The overall trip spans 6 days and 5 nights, covering arrival, departure, and hotel stay. This immersive programme is designed for participants to acquire strong and practical insights to the "New Retail" landscape. Participants will develop key competencies in the critical areas of Social Marketing and eCommerce, Omnichannel Marketing, Data Analytics in both the local and international contexts, with opportunities to gain insights from a real-world digital commerce ecosystem. Participants will also learn about how they can identify and leverage business opportunities, develop stronger brand propositions, and implement effective digital business and marketing strategies.
The Alibaba Master Programme is highly practical in nature, featuring hands-on participation in the use of powerful social and ecommerce tools and techniques including Livestreaming and Social Media Marketing. Focused on data-driven insights and customer centrity, the programme enables businesses in driving ROI efficiencies that in turn support business growth and success.
This programme is ideal for both individuals and businesses who are looking to upskill and advance their growth in the competitive retail and digital landscape, which though challenging still abounds with ample opportunities for those equipped with the right strategies.
欢迎参这项为期四天的海外沉浸式学习项目，学员将走进中国杭州阿里巴巴总部，深入理解“新零售”在真实商业环境中的运作方式。通过系统化与实践并重的学习，学员可全面掌握社交营销与电子商务、全渠道营销，以及本地与国际市场中的数据分析应用，建立更清晰且具可执行性的数码商业认知。
课程内容以实务应用为核心，涵盖直播电商、社交媒体营销等关键工具与方法，引导学员从数据洞察与客户视角出发，优化商业与营销决策。学习过程中，学员将逐步提升识别商业机会、强化品牌定位，以及将策略转化为可落地数码业务与营销行动的能力。
本项目适合希望在数码与零售领域持续精进能力、推动个人发展或企业增长的学习者。在快速变化且竞争激烈的数码环境中，课程将协助学员建立清晰的思维框架、掌握实用的方法，并形成可持续成长的行动方向，把挑战转化为长期价值与发展机会。
Important Sign-up Information
Register for Alibaba Master Programme: Digitalising Businesses Towards Success here.
Registration period
26/01/2026 - 26/02/2026
Course date
04/03/2026 - 31/03/2026
Venue
Singapore Institute of Retail Studies
Course intake schedule information
ADBTS
4 to 31 Mar 2026
Asynchronous E-Learning: 40 hours - 4, 16, 17, 26, & 27 Mar 2026
Classroom: 9 to 12 March 2026 (Actual trip)
Synchronous E-Learning: 12 hours - 30 & 31 Mar 2026
IMPORTANT NOTE:
Asynchronous Component:
Learners are not required to attend any face to face or online sessions. Instead, they are to independently complete the assigned project and/or required tasks within the stipulated timeframe.
Synchronous Component:
Learners are required to attend the scheduled sessions online in real time.
All completed assignments must be submitted according to the instructions and deadlines provided by the trainers.
By the end of this course, participants will be able to:
- Understand the concept of "New Retail" and its application in developing business opportunities within Alibaba's ecosystem.
- Build and nurture brand relationships to enhance customer engagement and drive growth through strategic partnerships.
- Craft and implement effective online business strategies that align with digital marketing trends and platform synergies.
- Master omni-channel marketing techniques, integrating multiple platforms to create a cohesive and impactful customer journey.
- Execute successful digital marketing campaigns, including content creation, social media engagement, and campaign optimization.
- Create customer-centric content (e.g., livestream commerce, social media marketing) that engages and attracts customers at various stages of the purchase funnel.
- Leverage customer insights to create targeted messaging and personalized experiences that resonate with specific audiences.
- Stay updated on industry trends in e-commerce and social commerce, applying this knowledge to maintain a competitive edge.
| No. | Programme Curriculum | Mode of Delivery | Day (Hours) |
| 1 | Foundational Course for Preparatory Insights | Asynchronous | 1 Day (8 Hrs) |
| 2 | Training Programme at Alibaba, China | Classroom | 4 Days (32 Hrs) |
| 3 | Competency Integration and Application | Asynchronous | 3 Days (24 Hrs) |
| 4 | Strategic Insights to Business Planning towards Future Trends and Opportunities | Synchronous | 1.5 Days (12 Hrs) |
| Total Blended | 10.5 Days (84 Hours) | ||
| Day | Programme |
| 0 | Arrival to Hangzhou, China |
| 1 | Digital "New Retail" & Branding |
| 2 | Digital Operation & Management Strategy |
| 3 | Digital Marketing Strategy |
| 4 | Company Visit: Alibaba's eCommerce Partners |
| 5 | Depart Hangzhou, China to Singapore |
*Proposed itinerary is subjected to adjustments without prior notice.
| Category | Price |
|---|---|
| Full Course Fee | $7,303.00 |
| Singapore Citizen/Singapore PR (SPR) (70% funding) | $2,190.90 |
| Singapore Citizen 40 years & above1 (90% funding) | $850.90 |
| Singapore Citizen/SPR sponsored by SMEs2 (90% funding) | $850.90 |
*All fees are fully payable to Singapore Institute of Retail Studies.
Fees include prevailing GST
Funding Eligibility Period: 1 Jan 2025 to 31 Dec 2027
^1 Fee is under the Mid-career Enhanced Subsidy(MCES)
^2 Fee is under the Enhanced Training Support for SMEs (ETSS)
The full course fee before subsidy is $7,303 (inclusive of 9% GST).
Please note that the following items are NOT INCLUDED and will be paid separately:
- Accommodation – is on a single-room basis (no room sharing) at $500.
Air tickets – Learners are required to purchase their own return flights to and from Hangzhou, China.
Please proceed only after receiving course confirmation from Singapore Institute of Retail Studies.Visa application for travel to China.
Travel insurance.
This course is also eligible for the following:
For self-sponsored participants:
For company-sponsored participants:
For more information about funding and support, click here.