Please note that you will be re-directed to Skills Training & Enhancement Portal (STEP)* to sign up for SIRS courses using your SingPass.
This course on Omnicommerce through the SellStream equips retailers with the skills to implement an omnichannel strategy, leveraging emerging technologies to enhance customer engagement and business growth. Participants will learn how to capitalize on key eCommerce platforms like Lazada, Shopee and Shopify to drive performance, create and manage web assets, and ensure consistent communication across all touchpoints. The course also covers data collection and analysis, enabling smarter decision-making, and provides strategies for optimizing pricing, inventory, and distribution channels to maximize revenue. Additionally, learners will explore digital marketing, social media management, and integrated communication strategies to enhance brand visibility and customer experience.
By the end of the course, participants will gain key competencies in omnichannel strategy, data analytics, content management, and customer communication. They will learn to forecast trends, manage sales channels, and leverage technology to improve operations and customer experience, driving sales and growth.
No intakes available
Please check back later.
Classroom: 1 Day (9am - 6pm)
Practical Mentorship: 2.5 days
Asynchronous Project: 60 hours IMPORTANT NOTE: Students do not have to attend classes for their asynchronous project, but are expected to complete the assigned project at their own time. Completed assignments are to be submitted as advised by trainers.
- Introduction to E-Commerce & Omnichannel
- Product Research & Selection
- Digital Content Creations
- Marketing Strategies
- Analyse SellStream Reports
Course participants will acquire the following Knowledge, Skills and Competencies:
- Develop and execute a comprehensive omnichannel approach using the SellStream platform, leverage on the unique benefits and opportunities of different key eCommerce platforms simultaneously to drive business growth and returns.
- Effectively create, curate, and manage web content to communicate value propositions and maintain consistent brand messaging across all touchpoints.
- Collect, compile, and analyze data to make informed decisions on pricing, inventory management, and distribution channels, maximizing revenue and operational efficiency.
- Leverage on the unique benefits and opportunities of different key eCommerce platforms simultaneously to drive business growth and returns.
Category | Price |
Full Fee (Inclusive of GST) | $5,286.50 |
Singapore Citizen (70% funding) | $1,585.95 |
Singapore Citizen 40 years and above1 (90% funding) | $615.95 |
Singapore Citizen sponsored by SMEs2 (90% funding) | $615.95 |
Singapore PR (70% funding) | $1,585.95 |
Singapore PR sponsored by SMEs2 (90% funding) | $615.95 |
*All fees are fully payable to Singapore Institute of Retail Studies.
Fees include prevailing GST
Funding Eligibility Period: 1 Jan 2025 to 31 Dec 2027
^1 Fee is under the Mid-career Enhanced Subsidy(MCES)
^2 Fee is under the Enhanced Training Support for SMEs (ETSS)
SIRS Training Room
11 Eunos Road 8, Lifelong Learning Institute, #08-02/03, Singapore 408601
Nearest MRT: Paya Lebar MRT
This course is also eligible for the following:
For self-sponsored participants:
For company-sponsored participants:
For more information about funding and support, click here.