Please note that you will be re-directed to Skills Training & Enhancement Portal (STEP)* to sign up for SIRS courses using your SingPass.
Build your winning marketing strategy and bring your Shopee business to the next level! Enhance your shop's presence, captialise social media to generate higher sales and create compelling visual content to bring your store to the top in rank.
Not onboard with Shopee yet? Our 1-day workshop in Getting Started on Shopee (Onboarding) can help you get equipped to be a power seller on Shopee.
Registration period
20/09/2024 - 14/11/2024
Course date
19/11/2024 - 19/11/2024
Venue
Singapore Institute of Retail Studies
Course intake schedule information
DSPS
Timing: 0900 to 1800
1. Search Engine Marketing (SEM)
- Understand changing consumer buying behaviour
- Discover social listening from data (e.g. Facebook Insights)
- Evaluate online platforms for advertising and branding
- Apply social pressure selling tactics
- Craft content to engage viewers or followers and form a community to promote products or branding
2. Create Storytelling using Photography to Drive Sales
- Understand how to create a voice for your brand
- Create professional photos that correspond to your brand
- Edit photos using fundamental photo-editing techniques
3. Digital Commerce and Facebook Marketing
- Appreciate the complexity of digital marketing landscape
- Learn about Facebook ads
- Upload and run a successful Facebook ad
- Optimize Facebook ads for the right objective
- Understand how to target a specific audience
4. SEM Campaigns
- Leverage on Google Adwords for SEM campaigns
- Gain insights into the success of SEM campaigns
- Create great SEM ad copy
- Optimize and to improve click-through rate and impressions
9am - 6pm (1 day)
Category | Price |
Full Fee | $174.40 |
Singapore Citizen (70% funding) | $52.32 |
Singapore Citizen 40 years and above1 (90% funding) | $20.32 |
Singapore Citizen sponsored by SMEs2 (90% funding) | $20.32 |
Singapore PR (70% funding) | $52.32 |
Singapore PR sponsored by SMEs2 (90% funding) | $20.32 |
*All fees are fully payable to Singapore Institute of Retail Studies.
Fees include prevailing GST
Funding Eligibility Period: 1 Oct 2021 to 31 Dec 2024
^1 Fee is under the Mid-career Enhanced Subsidy(MCES)
^2 Fee is under the Enhanced Training Support for SMEs (ETSS)
This course is also eligible for the following:
For self-sponsored participants:
- SkillsFuture Credit
- Workfare Skills Support (WSS) Scheme (For Individuals)
- Union Training Assistance Programme (UTAP)
For company-sponsored participants:
For more information about funding and support, click here.