The Xiaohongshu Marketing Mastery program equips participants with the skills to harness Xiaohongshu as a key platform in the digital economy. Through a combination of classroom training and personalized mentorship, participants will learn how to craft targeted digital marketing strategies, optimize content for maximum visibility, and integrate e-commerce features effectively.
The program covers content creation, social media marketing, and influencer collaboration, helping participants build impactful campaigns that engage Xiaohongshu’s diverse user base. It also focuses on using data-driven insights to optimize marketing efforts, track performance, and refine strategies for continuous improvement.
By the end of the course, participants will have practical skills in content management, post optimization, and influencer partnerships, as well as the ability to apply analytics to drive business results. This program prepares participants to successfully navigate the digital landscape, fostering strong brand presence and meaningful customer engagement on Xiaohongshu.
No intakes available
Please check back later.
Classroom: 1 day (9am - 6pm)
Practical: 3.5 days
Asynchronous Project: 60 hours. IMPORTANT NOTE: Students do not have to attend classes for their asynchronous project, but are expected to complete the assigned project at their own time. Completed assignments are to be submitted as advised by trainers.
- Understanding Xiaohongshu: Platform, User Base, and Influencers
- Market Trends and Cultural Insights on Xiaohongshu
- Developing a Content Strategy for Engagement
- Creating and Managing a Xiaohongshu Account
- Optimizing Content for Maximum Visibility and Engagement
- Influencer Collaboration Strategies for Effective Partnerships
- Leveraging Advertising and E-Commerce Features on Xiaohongshu
- Using Analytics to Measure and Improve Content Performance
Course participants will acquire the following Knowledge, Skills and Competencies:
- Leverage insights from XHS user profiles and behavior that enhances marketing efforts through understanding the XHS platform, and its user and influencer base.
- Create engaging content that resonate with XHS’s users to increase visibility and engagement using XHS in-app tools.
- Formulate strategies that maximize audience outreach through effective partnership development with influencers.
Category | Price |
Full Fee (Inclusive of GST) | $5,450.00 |
Singapore Citizen (70% funding) | $1,635.00 |
Singapore Citizen 40 years and above1 (90% funding) | $635.00 |
Singapore Citizen sponsored by SMEs2 (90% funding) | $635.00 |
Singapore PR (70% funding) | $1,635.00 |
Singapore PR sponsored by SMEs2 (90% funding) | $635.00 |
*All fees are fully payable to Singapore Institute of Retail Studies.
Fees include prevailing GST
Funding Eligibility Period: 1 Jan 2025 to 31 Dec 2027
^1 Fee is under the Mid-career Enhanced Subsidy(MCES)
^2 Fee is under the Enhanced Training Support for SMEs (ETSS)
SIRS Training Room
11 Eunos Road 8, Lifelong Learning Institute, #08-02/03, Singapore 408601
Nearest MRT: Paya Lebar MRT
This course is also eligible for the following:
For self-sponsored participants:
For company-sponsored participants:
For more information about funding and support, click here.