Dive into exploring the power of AI in Content Creation with one of the most powerful AI platforms, Designs.ai.
Smarter, Faster, Easier: this Course features hands-on use of the cutting-edge capabilities of Designs.ai which is a single (and convenient) AI platform that incorporates some of the most powerful AI models including ChatGPT, Claude 3.5 Sonnet, LLama, Mistral, and Gemini Ultra.
Designs.ai currently has 10 innovative AI tools, and participants will learn how to generate content using AI Chat, as well as create images, videos and even speeches, and produce business and marketing materials with enhanced creativity and appeal.
You will acquire the critical skills in content development, strategy and management to effectively curate and manage web and marketing assets and produce quality content for different platforms and channels, enhancing engagement of prospects and customers, and improved communication of your organization’s value propositions.
Participants will also learn inbound marketing techniques to craft customer-centric content for key Social and Marketing platforms, and develop content that supports your digital marketing and management strategies which will also support SEO and SEM performance.
Please note that you will be re-directed to Skills Training & Enhancement Portal (STEP)* to sign up for SIRS courses using your SingPass.
No intakes available
Please check back later.
Classroom: 1 day (9am - 6pm)
Practical Mentorship: 3 days
Asynchronous Project: 64 hours. IMPORTANT NOTE: Students do not have to attend classes for their asynchronous project, but are expected to complete the assigned project at their own time. Completed assignments are to be submitted as advised by trainers.
- Introduction to Designs.ai: AI-Powered Content Creation Tech and Tool
- AI Content Creation: Crafting Content that Engages Your Audience
- AI Content Creation: Creating Impactful Visual Storytelling with Images and Videos
- Content Development: Understanding Content Types and the Marketing Impact
- From Multi to Omnichannel Content: Building a Cohesive Content Strategy
- Content Optimisation: Developing Content that drives Digital Marketing Performance
- Performance Measurement: Optimising Content Effectiveness and Engagement
- Digital Marketing Campaign Development: Enhancing Relevance and Performance of Content to Targeted Audience
Course participants will acquire the following Knowledge, Skills and Competencies:
- Utilize the tools within Designs.ai to develop and implement a content strategy that enhances engagement and effectively communicates your organization’s value propositions.
- Create various types of content (e.g., blog posts, videos, and marketing materials) using Designs.ai, demonstrating the ability to generate quality, customer-centric content.
- Assess the effectiveness of different content formats and channels in inbound marketing, and which approaches best engage prospects at various stages of the purchase funnel.
- Design and produce a comprehensive content management plan that integrates AI-generated materials and marketing assets, fostering a cohesive approach to customer engagement.
Category | Price |
Full Fee (Inclusive of GST) | $5,286.50 |
Singapore Citizen (70% funding) | $1,585.95 |
Singapore Citizen 40 years and above1 (90% funding) | $615.95 |
Singapore Citizen sponsored by SMEs2 (90% funding) | $615.95 |
Singapore PR (70% funding) | $1,585.95 |
Singapore PR sponsored by SMEs2 (90% funding) | $615.95 |
*All fees are fully payable to Singapore Institute of Retail Studies.
Fees include prevailing GST
Funding Eligibility Period: 1 Jan 2025 to 31 Dec 2027
^1 Fee is under the Mid-career Enhanced Subsidy(MCES)
^2 Fee is under the Enhanced Training Support for SMEs (ETSS)
SIRS Training Room
11 Eunos Road 8, Lifelong Learning Institute, #08-02/03, Singapore 408601
Nearest MRT: Paya Lebar MRT
This course is also eligible for the following:
For self-sponsored participants:
For company-sponsored participants:
For more information about funding and support, click here.