Learn how to use AI to improve your content and marketing in the digital world. This course will teach you the basics of managing content, so you can create and organise online materials that attract and interest customers. You’ll also learn how to plan content that connects with people and helps businesses grow.
Practice using digital marketing tools to make your online presence stronger. Create different types of content like blog posts, videos, podcasts, eBooks, and social media updates that are useful and interesting to your audience. Learn how to manage your content and social media more effectively using smart strategies.
By learning these skills, you’ll be able to create fresh, AI-powered content that helps businesses succeed and gives your career a strong boost in today’s fast-changing world.
Please note that you will be re-directed to Skills Training & Enhancement Portal (STEP)* to sign up for SIRS courses using your SingPass.
Registration period
20/02/2026 - 23/04/2026
Course date
29/04/2026 - 29/04/2026
Venue
Singapore Institute of Retail Studies
Course intake schedule information
GAIPDA
Class to be held at NYP
Timing: 0900 to 1800
Registration period
25/02/2026 - 12/05/2026
Course date
18/05/2026 - 18/05/2026
Venue
Singapore Institute of Retail Studies
Course intake schedule information
GAIPDA
Class to be held at NYP
Timing: 0900 to 1800
Registration period
20/02/2026 - 18/06/2026
Course date
24/06/2026 - 24/06/2026
Venue
Singapore Institute of Retail Studies
Course intake schedule information
GAIPDA
Class to be held at NYP
Timing: 0900 to 1800
Classroom: 1 day (9am - 6pm)
- Introduction to AI-powered Image Search and Generative AI Image Creation
- Content Creation & Branding with AI
- Transforming Text into Visuals & Video Content
- Designing Promotional Material with Design Maker
- Text to Speech Conversion & Audio Branding
- Image to Text, Lead Generation
Course participants will acquire the following Knowledge, Skills and Competencies:
- Apply Generative AI techniques for content and design creation.
- Create AI-powered content for text, images and design using AI technology, tools and techniques.
- Develop a brand that generates competitive value and returns using AI-powered enhancement tools and streamlining techniques through enhancing digital marketing activities.
- Optimise returns on digital advertising with AI tools and techniques, leveraging inbound marketing to create quality, customer-centric content across various platforms.
- Generate quality sales and marketing leads from AI-enhanced channels and customer engagement strategies.
Category | Price |
Full Fee (Inclusive of GST) | $457.80 |
Singapore Citizen (70% funding) | $137.34 |
Singapore Citizen 40 years and above1 (90% funding) | $53.34 |
Singapore Citizen sponsored by SMEs2 (90% funding) | $53.34 |
Singapore PR (70% funding) | $137.34 |
Singapore PR sponsored by SMEs2 (90% funding) | $53.34 |
*All fees are fully payable to Singapore Institute of Retail Studies.
Fees include prevailing GST
Funding Eligibility Period: 1 Jan 2025 to 31 Dec 2027
^1 Fee is under the Mid-career Enhanced Subsidy(MCES)
^2 Fee is under the Enhanced Training Support for SMEs (ETSS)
SIRS Training Room
11 Eunos Road 8, Lifelong Learning Institute, #08-02/03, Singapore 408601
Nearest MRT: Paya Lebar MRT
This course is also eligible for the following:
For self-sponsored participants:
For company-sponsored participants:
For more information about funding and support, click here.