Enhanced HVMP (Heartland Visual Merchandising Programme) [Classroom Facilitated, Asynchronous E-Learning]

Enhanced heartland visual merchandising programme

This  Visual Merchandising Programme equips retailers with essential skills to transform store environments, elevate customer experiences, and drive sales. 

Participants will learn foundational principles of visual merchandising and content creation to effectively communicate brand messages across customer touchpoints. Through data analysis and feedback, they’ll refine merchandising approaches to ensure both in-store and digital interactions are engaging and consistent. By integrating physical and digital elements, learners will create immersive customer experiences that enhance brand loyalty. 

This course prepares retail professionals to excel in the competitive retail industry, positioning them as leaders in innovative store transformation and customer engagement.                

No intakes available

Please check back later.

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Practical Mentorship: 1 Day (9am to 6pm)
Asynchronous Project: 26 hours IMPORTANT NOTE: Students do not have to attend classes for their asynchronous project, but are expected to complete the assigned project at their own time. Completed assignments are to be submitted as advised by trainers.

 

 

1. Effective Product Placement
2. Identify Unique Selling Propositions through SKU Analysis
3. Product Photography for Marketing Collaterals and Promotions
4. Copywriting Skills for Marketing and Seasonal Campaigns
5. Creation of Marketing Collaterals for Online and Offline Promotions

Course participants will acquire the following Knowledge, Skills and Competencies:

1. Create effective product layouts and optimize retail space, improving storefront appeal and driving customer engagement.

2. Gain skills in content creation and strategy to deliver consistent, compelling brand messages across customer touchpoints, enhancing both in-store and digital interactions.

3. Develop high-quality digital assets to support both online and offline marketing, ensuring alignment in promotions and customer engagement across platforms.

4. Analyze customer data and feedback to refine merchandising strategies, creating targeted, impactful displays that resonate with customer preferences.

                                                                        

Category

Price

Full Fee (Inclusive of GST)

$2,016.50

Singapore Citizen (70% funding)

$604.95

Singapore Citizen 40 years and above1 (90% funding)

$234.95

Singapore Citizen sponsored by SMEs2 (90% funding)

$234.95

Singapore PR (70% funding)

$604.95

Singapore PR sponsored by SMEs2 (90% funding)

$234.95

*All fees are fully payable to Singapore Institute of Retail Studies.
Fees include prevailing GST
Funding Eligibility Period: 1 Jan 2025 to 31 Dec 2027
^1 Fee is under the Mid-career Enhanced Subsidy(MCES)
^2 Fee is under the Enhanced Training Support for SMEs (ETSS)

This course is also eligible for the following:

For self-sponsored participants:

For company-sponsored participants:

For more information about funding and support, click here.

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