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Service Challenges (SF - Associate)

Service challenges (sf - associate)

Please note that you will be re-directed to Skills Training & Enhancement Portal (STEP)* to sign up for SIRS courses using your SingPass.

In Singapore's rapidly evolving retail landscape, retail frontliners face a myriad of challenges exacerbated by advancing technology. As customers gain access to vast amounts of information, their expectations for seamless service continue to evolve, spanning across various channels of interaction. To thrive in this demanding environment, retail frontliners must equip themselves with the knowledge and skills to not only enhance their sales performance and customer service delivery but also effectively manage customer challenges.

This course is designed to address these pressing challenges to retail businesses by empowering your retail frontliners with strategies to meet customer needs and expectations effectively. By understanding the factors influencing customer expectations and learning how to set and manage customer expectations, your retail staff will be able to deliver the exceptional service that exceeds customer demands, in turn benefiting your business profitability and sustainability.

Through undergoing effective training, retail frontliners will learn the key techniques to fulfil customer needs and wants, whether in-store or online, while also developing the ability to handle difficult customer situations with confidence and professionalism. Through mastering these skills, your retail staff will be able to differentiate themselves and your business from the aggressive retail competition effectively, helping your business to foster strong customer loyalty, and contributing to the overall success of your retail business.

No intakes available

Please check back later.

Registration period

12/02/2025 - 17/06/2025

Course date

18/06/2025 - 25/06/2025

Venue

Singapore Institute of Retail Studies

Course intake schedule information

SVCASC

Day 1: 0900 to 1700

Day 2: 0900 to 1800

Apply Now

Registration period

13/05/2025 - 01/08/2025

Course date

05/08/2025 - 12/08/2025

Venue

Singapore Institute of Retail Studies

Course intake schedule information

SVCASC

Mixed Corp

Day 1: 5 Aug 2025

Time: 0900 to 1700

Day 2: 12 Aug 2025

Time: 0900 to 1800

Apply Now

Registration period

13/05/2025 - 10/10/2025

Course date

14/10/2025 - 21/10/2025

Venue

Singapore Institute of Retail Studies

Course intake schedule information

SVCASC

Mixed Corp

Day 1: 14 Oct 2025

Time: 0900 to 1700

Day 2: 21 Oct 2025

Time: 0900 to 1800

Apply Now
 | 
Class Schedule Information

Classroom: 2 Days
Day 1: 9am to 5pm
Day 2: 9am to 6pm

Course Topics

1.Definition of customer journey
2.What is customer journey
3.Why is customer journey important
4.Where is the starting point of a customer journey
5.Importance of understanding customer journey – Customer Experience
6.What is a customer experience
7.Why customer service matters

Course Learning Outcomes

Course participants will acquire the following Knowledge, Skills and Competencies:

  1. Understand the customer journey and how it is influenced by technological advancements

  2. Adapt customer service approaches to meet evolving online customer expectations 

  3. Recognize how different customer profiles and preferences have different needs to effectively address diverse customer needs and wants 

  4. Identify and understand common service challenges faced in the retail environment, including dealing with difficult customers and meeting internal and external customer expectations 

  5. Develop strategies to overcome service challenges and enhance the customer experience, that enhances customer satisfaction and loyalty

Who Should Attend

Retail Associates / Executives

Fees (GST 9% - For payment made on/after 1 January 2024)

Category

Price

Full Fee

$479.60

Singapore Citizen (70% funding)

$143.88

Singapore Citizen 40 years and above1 (90% funding)

$55.88

Singapore Citizen sponsored by SMEs2 (90% funding)

$55.88

Singapore PR (70% funding)

$143.88

Singapore PR sponsored by SMEs2 (90% funding)

$55.88

*All fees are fully payable to Singapore Institute of Retail Studies.
Fees include prevailing GST
Funding Eligibility Period: 1 Jan 2025 to 31 Dec 2027
^1 Fee is under the Mid-career Enhanced Subsidy(MCES)
^2 Fee is under the Enhanced Training Support for SMEs (ETSS)
Apply Now
Additional Support

This course is also eligible for the following:

For self-sponsored participants:

  • SkillsFuture Credit
  • Workfare Skills Support (WSS) Scheme (For Individuals)

For company-sponsored participants:

  • Absentee Payroll
  • Workfare Skills Support (WSS) Scheme (For Companies)

For more information about funding and support, click here.

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© 2025 Nanyang Polytechnic. Last Updated 16 April 2025

© 2025 Nanyang Polytechnic.
Last Updated 16 April 2025