Please note that you will be re-directed to Skills Training & Enhancement Portal (STEP)* to sign up for SIRS courses using your SingPass.
Beyond Borders: Unravelling the Future of E-Commerce with Alibaba
CEO Master Programme
(6D5N Study Trip — Hangzhou)
超越国界：与阿里巴巴一起揭开电子商务的未来
高级总裁班 — 升级版
(6天5夜考察之旅 — 杭州)
This programme will be conducted in Mandarin.
Presented by Taobao Education, the Singapore Institute of Retail Studies (SIRS) invites you to join us on an extraordinary journey to the birthplace of ‘New Retail’, envisioned by Jack Ma. Embark on a transformative adventure into the heart of China’s dynamic e-commerce space with the industry leader, Alibaba, as your guide.
This all-encompassing and immersive study trip offers a golden opportunity to fast-track your business success. Dive into the forefront of China e-commerce and live-commerce market, gaining valuable insights into the future trends while exploring Alibaba’s pioneering strategies and innovative ventures. Learn to harness the power of big data for market analysis, formulate effective strategies, and make informed business decisions. Leverage Alibaba’s extensive network of connections to elevate your e-commerce expertise, expand your business regionally, and seize new opportunities for sustainable growth in this ever-evolving digital world.
Upon completion of the programme, you will receive a highly valued Taobao Education graduate certificate jointly awarded by Taobao Education and SIRS. Secure your spot now and set yourself on the path to thrive in the future of e-commerce!
课程将由淘宝教育认证讲师以中文授课！
由阿里巴巴商学院主办，SIRS 邀请您加入我们的考察之旅，直接与阿里巴巴接触和体验阿里巴巴集团的“新零售”吸取新知识。这趟考察之旅将帮助您全面了解中国电商市场，深入了解阿里巴巴在电商领域的新兴举措和优秀成果，让您在瞬息万变的商业环境中把握新机遇，实现业务增长。
千万不要错过这一个难得的机会，重塑您的零售业务，取得成功！完成课程后的学员将获得由淘宝教育和新加坡零售管理学院所颁发的结业证书。
Registration period
29/08/2023 - 12/11/2023
Course date
13/11/2023 - 14/11/2023
Venue
Singapore Institute of Retail Studies
Course intake schedule information
13 November 2023 - 9AM to 6PM
14 November 2023 - 9AM to 11AM
Day 1
Depart Singapore to Hangzhou, China
- Check-in hotel
Day 2
Overview of China’s E-Commerce Landscape & Digital Transformation
- Introduction to the Alibaba ecosystem, corporate culture and core values
- Site visit to Alibaba Campus
- Five new key strategies of Taobao and Tmall
- China’s e-commerce development: Stages, current state and future trends
- Digital transformation of SMEs: How to sell, operate & manage your business digitally
Day 3
Data-Driven New Growth
- Learn how to operate a data-driven online business by analysing market opportunities and devising e-commerce strategiesl
- Leverage big data for product selection and innovation
- Accelerate your online business success by selecting the right online platforms, optimizing your team structure through data-driven methods, and improving conversion rates using practical tools and real-life case studies
Day 4
Branding & Marketing
- Explore the how branding works in the digital context, focusing on accurate content creation and target audience analysis
- Understand the business value of social media
- Select the ideal platform using AIPL, and develop initial planning for social media accounts
- How to practice creative thinking for content marketing
- Understand the connection between community marketing and content marketing
Day 5
Live-commerce Industry
- Introduction to China's live-commerce development through essential figures and facts, key players, and understanding the industry chain
- Understand the different types of live-commerce (through KOL or hosted by your own brand)
- Get insights into new trends of live-commerce (AI applications, entertainment-oriented)
- Understand the live-commerce industry in SEA
- Visit to MCNs (Multi-channel Networks) and top e-commerce companies
- Sharing of business plans
Day 6
Depart Hangzhou, China to Singapore
- Check-out hotel
行程
第一天
从新加坡飞往杭州，中国
- 入住酒店
第二天
中国电商与数字化转型
- 阿里巴巴生态全景解说， 阿里文化及核心价值观
- 参观阿里巴巴园区
- 淘天五大战略
- 阿里1+6+N组织架构
- 中国电商发展历程；主要发展阶段，当前发展全貌，未来发展趋势
- 中小商家数字化转型：数字化销售， 数字化运营， 数字化管理
第三天
数据驱动新增长
- 数据驱动电商经营
- 市场与商机分析
- 电商核心布局（产品，流量，团队，转化）
- 基于大数据的产品选择与创新
- 快速通过电商拿结果： 线上平台选择和流量获取， 高人效团队打造和数据化管理， 转化率提升和实用工具分享
- 参观头部智能制造企业
第四天
品牌与市场营销
- 将市场机遇转化为数字时代的品牌理念
- 正确定义品牌营销工作准则
- 数字化背景下的品牌化思考
- 品牌精准定位下的内容创意与目标人群分析
- 社交媒体营销的战略思维： 社交媒体的商业价值，社交媒体平台选择与AIPL模型，社交媒体起号规划
- 内容营销的创意思考： 视频营销思维，内容营销和私域运营的关系
第五天
直播电商产业
- 中国直播电商发展历程； 体量与现状，主要生态玩家，直播产业链
- 直播电商类型：达人直播，品牌自播
- 直播电商新趋势： AI直播，产业直播基地，娱乐化带货
- 东南亚跨境直播现状
- 参观MCN直播机构
- 参观头部电商企业
- 项目总结：核心内容回顾，商业计划书分享，咨询与解答
第六天
从杭州，中国往回新加坡
- 酒店退房
| Category | Price |
|---|---|
| Full Fee | $7,200 |
| Singapore Citizen/Singapore PR (SPR) (70% funding) | $2,510 |
| Singapore Citizen 40 years & above1 (90% funding) | $1,170 |
| Singapore Citizen/SPR sponsored by SMEs2 (90% funding) | $1,170 |
Funding Eligibility Period: 1 Oct 2021 to 30 Sep 2024
1Fee is under the Mid-career Enhanced Subsidy(MCES)
2Fee is under the Enhanced Training Support for SMEs (ETSS)
All fees include :
Accommodation, meals & local transfers (6D5N)
All fees exclude :
Airfare
Visa for travel to China
Travel insurance
This course is also eligible for the following:
For self-sponsored participants:
For company-sponsored participants:
For more information about funding and support, click here.