This course provides a comprehensive overview of social commerce, teaching participants to formulate, execute, and evaluate social media strategies that build strong relationships with industry peers and customers. Learners will explore how to leverage platforms like WhatsApp, Xiaohongshu, and TikTok to deliver targeted messaging and engage in two-way communication using real-time customer insights.
Participants will also learn to create and manage content and assets across these platforms to effectively communicate the organization's value propositions. By the end of the course, learners will have the skills to design impactful social commerce campaigns that drive customer engagement and increase sales.
*This course is divided into two modules.
No intakes available
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Classroom: 2 days
Practical Mentorship: 7 days
Asynchronous Project: 120 hours. IMPORTANT NOTE: Students do not have to attend classes for their asynchronous project, but are expected to complete the assigned project at their own time. Completed assignments are to be submitted as advised by trainers.
- Explore how current social media trends can drive business engagement and growth
- Learn methods for analzying information to define business requirements and build impactful business cases
- Communicate the value of social media initiatives and their influence on overall business performance
- Manage multiple social networking platforms for effective, targeted engagement with audiences
- Create meaningful, tailored messaging that strengthens relationships and enhances marketing efforts.
Course participants will acquire the following Knowledge, Skills and Competencies:
- Be able to evaluate and apply current developments and trends in social media to identify opportunities for business growth and engagement within the social sector.
- Gain the skills to perform thorough information gathering and analysis, enabling them to identify and scope business requirements that inform the creation of compelling business cases.
- Be equipped to effectively articulate the potential impact of social media initiatives on overall business performance, enhancing their strategic decision-making abilities.
- Be proficient in utilizing various social networking platforms for effective Social Media Management, crafting contextual and targeted messaging to engage in meaningful two-way communication with prospects and customers, ultimately strengthening relationships and driving marketing efforts.
Category | Price |
Full Fee | $10,900.00 |
Singapore Citizen (70% funding) | $3,270.00 |
Singapore Citizen 40 years and above1 (90% funding) | $1270.00 |
Singapore Citizen sponsored by SMEs2 (90% funding) | $1270.00 |
Singapore PR (70% funding) | $3,270.00 |
Singapore PR sponsored by SMEs2 (90% funding) | $1270.00 |
*All fees are fully payable to Singapore Institute of Retail Studies.
Fees include prevailing GST
Funding Eligibility Period: 1 Jan 2025 to 31 Dec 2027
^1 Fee is under the Mid-career Enhanced Subsidy(MCES)
^2 Fee is under the Enhanced Training Support for SMEs (ETSS)
This course is also eligible for the following:
For self-sponsored participants:
For company-sponsored participants:
For more information about funding and support, click here.
All applications will be evaluated to determine their suitability for admission into the programme. The outcome of all applications will be communicated to applicants before the start of the earliest available intake subjected to submission of the required supporting documents and the minimum enrolment to start a class.