Please note that you will be re-directed to Skills Training & Enhancement Portal (STEP)* to sign up for SIRS courses using your SingPass.
Ready to launch your e-commerce business or take it to the next level? This course equips you with the essential skills to start, manage, and grow your online store. From understanding how to use data for business insights to streamlining operations through digitalisation, you'll learn how to develop powerful e-commerce strategies, optimise your website for user satisfaction, and achieve success in today’s competitive digital marketplace.
Learn how to collect and analyse business data to make informed decisions that boost your e-commerce performance. Discover how to leverage digital tools to streamline workflows, reduce costs, and improve business operations and master the art of planning and executing e-commerce campaigns that align with your budget and business goals.
The e-commerce industry is booming, and businesses need skilled professionals who can navigate the digital landscape. This course is designed to provide you with the in-demand skills needed to thrive in this ever-evolving field. Whether you’re starting your own business or looking to enhance your career, this course will give you the practical tools to succeed.
Upon completion, you’ll have the skills and confidence to stand out in the competitive e-commerce market. Whether you’re an entrepreneur, a marketing professional, or seeking a career upgrade, this course opens doors to new opportunities in the world of online business.
*This course is divided into two modules.
No intakes available
Please check back later.
Classroom: 2 days (9am - 6pm)
Practical Mentorship: 7 days
Asynchronous Project: 120 hours. IMPORTANT NOTE: Students do not have to attend classes for their asynchronous project, but are expected to complete the assigned project at their own time. Completed assignments are to be submitted as advised by trainers.
- Explore the current e-commerce ecosystem's opportunities for growth and innovation
- Apply techniques for conducting effective market research for strategic decision-making
- Develop websites that prioritize customer needs and seamless navigation
- Implement digitalisation strategies to optimize workflows and operational performance.
- Create a high-converting online store by applying effective strategic marketing and branding.
Course participants will acquire the following Knowledge, Skills and Competencies:
1. Gain a deep understanding of the e-commerce landscape and its growth potential.
2. Develop the ability to conduct market research and derive actionable business insights.
3. Learn how to set up an e-commerce website that meets customer needs and offers a seamless user experience.
4. Implement digitalisation strategies to enhance operational workflows.
5. Develop foundational branding and marketing strategies to launch a successful online store.
Category | Price |
Full Fee | $10,900.00 |
Singapore Citizen (70% funding) | $3,270.00 |
Singapore Citizen 40 years and above1 (90% funding) | $1270.00 |
Singapore Citizen sponsored by SMEs2 (90% funding) | $1270.00 |
Singapore PR (70% funding) | $3,270.00 |
Singapore PR sponsored by SMEs2 (90% funding) | $1270.00 |
*All fees are fully payable to Singapore Institute of Retail Studies.
Fees include prevailing GST
Funding Eligibility Period: 1 Jan 2025 to 31 Dec 2027
^1 Fee is under the Mid-career Enhanced Subsidy(MCES)
^2 Fee is under the Enhanced Training Support for SMEs (ETSS)
SIRS Training Room
11 Eunos Road 8, Lifelong Learning Institute, #08-02/03, Singapore 408601
Nearest MRT: Paya Lebar MRT
This course is also eligible for the following:
For self-sponsored participants:
For company-sponsored participants:
For more information about funding and support, click here.
All applications will be evaluated to determine their suitability for admission into the programme. The outcome of all applications will be communicated to applicants before the start of the earliest available intake subjected to submission of the required supporting documents and the minimum enrolment to start a class.