Please note that you will be re-directed to Skills Training & Enhancement Portal (STEP)* to sign up for SIRS courses using your SingPass.
Your Retail store is the hub of the Customer Experience and your Visual Merchandising is a key element in attracting the attention of your store visitors with the goal of converting them into Customers. Understanding the performance of your merchandise is hence a critical factor to your business success, and this Merchandise Performance Analysis course aims to provide you with the insights for enhancing your merchandise selections and displays that will optimise returns and profits.
Learners will understand how to assess merchandise trends that allows them to fast on the opportunities that will reap the most optimal returns. You will learn methods of calculating selling space contributions, assessment of the ideal pricing mark-ups and more, all of which aim to drive healthy profit margins whilst enhancing sales conversion volumes through implementing a strategy of visual appeal with optimal price levels alongside retail trends, hence meeting customer satisfaction and improved business ROI.
No intakes available
Please check back later.
Classroom: 3 Days (9am to 6pm)
- Understand Merchandise strategies and plans and features of an effective merchandising plan
- Recognise trends on products and merchandise consumption
- Understand mark ups, margins and retail price computations and methods to calculate sales contributions
- Understand sales tracking systems and technologies
- Utilise statistical modelling and data-mining techniques
- Calculate or estimate overall contributions according to store merchandising plans and category marketing plans
- Utilise framework for merchandise performance analysis
- Manage product range assessment checks against budgets and targets
- Evaluate opportunities to adjust merchandise ranges to
- Manage product range assessment checks against budgets and targets
- Evaluate opportunities to adjust merchandise ranges to improve sales
- Calculate or estimate overall selling space contributions according to store merchandising plans and category marketing plans
Category | Price |
Full Fee (Inclusive of GST) | $915.60 |
Singapore Citizen (50% funding) | $495.60 |
Singapore Citizen 40 years and above1 (70% funding) | $327.60 |
Singapore Citizen sponsored by SMEs2 (70% funding) | $327.60 |
Singapore PR (50% funding) | $495.60 |
Singapore PR sponsored by SMEs2 (70% funding) | $327.60 |
*All fees are fully payable to Singapore Institute of Retail Studies.
Fees include prevailing GST
Funding Eligibility Period: 1 Jan 2025 to 31 Dec 2027
^1 Fee is under the Mid-career Enhanced Subsidy(MCES)
^2 Fee is under the Enhanced Training Support for SMEs (ETSS)
SIRS Training Room
11 Eunos Road 8, Lifelong Learning Institute, #08-02/03, Singapore 408601
Nearest MRT: Paya Lebar MRT
This course is also eligible for the following:
For self-sponsored participants:
For company-sponsored participants:
For more information about funding and support, click here.