The global pandemic is a catalyst that accelerated the adoption of digital strategies and technologies in businesses. While many are still grappling with digital transformation, some are already charting their evolution blueprint to move forward from Industrial 4.0 to Intelligent Business 5.0 in the cognitive era, powered by artificial intelligence (AI). Against all odds during the COVID-19 pandemic in 2020, Alibaba led more than 60,000 small and medium-sized industrial enterprises in Guangdong province to operate in 20 intelligent manufacturing belts by undergoing digital transformation with AI integration. Join us in our fourth edition of the Alibaba Global Course series (AGCs) to gain a deep understanding of the concepts behind Intelligent Business. Learn from Alibaba’s top practitioners as they share their experiences and impart actionable strategies and tips for you to future-proof your business in the digital world of the cognitive AI era. The webinar will be conducted in Mandarin.
续2018 年新加坡零售管理学院和阿里巴巴商学院史无前例 2,300 人的大会开启了新加坡数码时代的换道超车。2021年，本次线上讲座将为您开启一场为当下巨变时代向智数大陆迁徙的伟大旅程。未来十年全球数码转型最重要一环-创新，创业和创企业之优-是数码化孪生智慧基础重构，切换和跳跃的智慧商业新生态再造。 阿里巴巴在2020年的全球疫情艰难时刻，引领6万多家大中小企业在广东经营20 个智慧枢纽带的数码化蜕变； 从工业4.0到智慧商业5.0智慧数码化转型， 从旧思路的智能操作到破局的智数新生态。当大家还在波澜壮阔又充满高风险 (时间和资源投入)的数码化转型新大陆航海中，《启迪智数时代》线上讲座让你站在桅杆顶遥望; 成为第一个发现新大陆智慧商业变局的背景需求，组织，战略推演的内在逻辑和趋势。线上讲座将以中文进行。
Alibaba's Top Practitioners and Speakers《智慧商业》专业讲师团队
Intelligent Business 5.0 Strategy and Transformation 智慧商务5.0智能战略与转型
- Understand what Intelligent Business is
- Learn how to innovate and drive business through intelligent strategy
- Explore the eleven elements in digitalised transformation and ways to accelerate the process
On-Demand Intelligent Supply Chain in Intelligent Retail 实践智慧零售下的智慧供应链管理
- Discover how retail has evolved from demand-driven to new demand and new supply-driven
- Acquire useful methodologies to improve supply chain management efficiency and effectiveness
- Identify the key features of an intelligent supply chain and learn to innovate and improve at the different stages
Digitalise and Optimise CX with Intelligent Marketing 通过智能营销数字化和优化客户体验
- Determine how consumer-centricity improves customer experience (CX)
- Learn to make digitalisation a core competitive advantage for your company
- Gain insights in data-driven decision making and develop strategies in digitalised marketing
Manage and Grow Customer Base with Intelligent Consumer Management 通过智慧消费者管理扩大客户群
- Learn to analyse and understand customers’ behaviour and buying patterns
- Ways to use data-driven models to manage & evaluate customers and your brand
- Distinguish customers efficiently with digitalised tag management
Alibaba Global Course series - Expand Your Global Footprint with Cross-Border E-Commerce
19 September 2019
The third edition of the Alibaba Global Course series (AGCs) deep dives into challenges that businesses face in taking the first step outside their home country. One common hurdle that business owners must overcome in entering new markets is in the opening of new sales channels and the understanding of consumer behaviour.
Participants had the opportunity to learn from Alibaba’s top practitioners through their experience in facing and overcoming challenges in cross border businesses. The speakers shared insights not only of the Chinese market, but of trends in the Southeast Asian region, imparting actionable strategies and tips on growing attendees' businesses both locally and globally.
Alibaba Global Course series - New Retail
3 April 2019
Held on 3rd April 2019, the second edition of the AGCs marked the signing of a MoU between Alibaba (China) Education & Technology, SIRS and SFIC Institute in collaboration to support the digital transformation for SFIC’s members and the supporting industries & companies.
The second edition of the AGCs introduced to participants the notion of "New Retail", coined by Alibaba founder Jack Ma. Enabled by cutting-edge technology such as Artificial Intelligence and Machine Learning, synergised by Big Data, brands must now relook their entire business model and strategy.
Participants gained new insights, learning how leading retailers in China and top sellers in marketplaces have leveraged the first-mover advantage to succeed in their businesses. As an added bonus, a "live" demonstration of the impact of livestreaming was showcased, further engaging the participants through an immersive performance.
Alibaba Global Course series - New Marketing
30 Aug 2018
Following the hugely successful Alibaba Global Course held 4 months prior, SIRS kicked off the first of a four-part series on 30 August 2018. The focus of the first in the series focused on New Marketing – and how brands need to constantly evolve their strategies in order to engage their audiences. The one-day course covered topics ranging from content marketing to live-streaming, equipping attendees with the skills and knowledge to effectively grow and engage their fanbase online.
Alibaba Global Course
12 April 2018
12 April 2018 marked the inaugural Alibaba Global Course. Held at Resorts World Sentosa, the event saw more than 2,000 participants who gained firsthand knowledge about Alibaba's global strategy through key leaders from Alibaba. Through the one day conference, participants learned how technology such as Artificial Intelligence, Machine Learning, Big Data, and marketing strategies such as O2O in New Retail has not only benefited retailers in China, but also how the ways these strategies can be adapted for their own businesses.