|To be confirmed
||To be confirmed
In this digital world we live in, it is no longer a matter of whether a business should become digitised, it is
a matter of when. It is a journey which aims at leveraging the power of digital technologies to automate
processes and provide intelligence and actionable insights to enabling business outcome more quickly.
Learn the latest digital trends to start right. Discover why digital commerce is not digital marketing and
how to apply specific knowledge and skills in developing intuitive online purchase for Click and Collect
trend. Make sense of the infinite pathways in the digital space. Experience hands-on exercise of creating
a 5-stage results-focused digital business plan for e-Marketplace ecosystem.
- Learn a short history of almost everything digital, new mobile commerce trends and customer
purchase path, moments of truth in engaging the brands and mind-map using e-Marketplace,
e-Store, social shop, etc
- Build blocks of digital commerce by unlearning traditional offline business in the new digital
commerce situation and incorporate accurate versions of online relevance to best suit business
- Transfer learning from the old to new school of customer purchase path - Awareness, Interest,
Decision, Actions to Connect, Share, Swarm, Conversion
- Mind-map the conversion of traditional offline operation into Omni-channel, sales and no
questions asked returns, free shipment, payment gateway, customer services via chat instead of
call centre, click and collect set ups, big and micro data analysis, etc
Who Should Attend
This masterclass is suitable for Entrepreneurs, Business Owners, IT Department, Senior Management Level, and Head of Departments.
9am - 6pm (8 hours)
Digital Commerce Lead
David has over 20 years of experience in digitizing the retail industry, covering all aspects of sales, marketing and business development. As Electrolux’s Head of e-Commerce APAC, corporate facilitator and curriculum developer for leadership, he has accumulated vast experience in coaching C-suite and VP level learners. Previously
as Head of eTailer & Social Commerce for Dell APAC, David successfully grew Dell.com eTailing revenue 100% in the region year on year. Prior to Dell, he was the GM of
BenQ SEA, and had held key roles in Hewlett Packard-APJ and Motorola-APJ.
|Singapore Citizen/Singapore PR (SPR) (70% funding)
|Singapore Citizen 40 years & above (90% funding)
|Singapore Citizen/SPR sponsored by SMEs1 (90% funding)
1Fee is under the Enhanced Training Support for SMEs (ETSS)
Fees include prevailing GST
This course is also eligible for the following:
For self-sponsored participants:
For company-sponsored participants:
For SkillsFuture course reference, please click here.
For more information about funding and support, click here.