Digital Commerce Visual

Next intake:

Human are visual beings. Visual content enables customers to absorb and remember your brand better. It is more effective than any other form of communication. Marketers who use visual marketing tend to reap higher returns in terms of fans, followers, readers, leads, clients and, of course, revenue. Through this Masterclass, participants will develop a good understanding of visual marketing for Omni-commerce; applicable to both entrepreneurial and marketing operation with practical hands-on applications and case studies.

Outline

• Understand how to create one click visual marketing to drive Omni-commerce
• Understand the role of visual merchandising for an online store and category
• Design store visuals (such as brand, logo, layout, font, and colours) with different common photography tools, photo-taking skills, and storing images
• Drive effective visual marketing through well define customer personas, setting your visual direction and navigation pathway
• Systematic plan and implement process for effective visual marketing

Who Should Attend

This masterclass is suitable for entrepreneurs, marketing, visual merchandising, and operations.

Requirements

Participants are required to bring a laptop for in-class photoshop practical. Photoshop software will be provided for training purposes.

Duration

2 days (9am - 6pm)

Fees

¹Fee is under the Enhanced Training Support for SMEs (ETSS)
Fees include prevailing GST

Additional Support

This course is also eligible for the following:

For self-sponsored participants:

• SkillsFuture Credit
• Union Training Assistance Programme (UTAP)
• Workfare Skills Support (WSS) Scheme (For Individuals)

For company-sponsored participants:

• Absentee Payroll
• Workfare Skills Support (WSS) Scheme (For Companies)

For SkillsFuture course reference, please click here.

For more information about funding and support, click here.