Business decision makers will learn how to apply simple digital frameworks, analyse digital campaign successes, formulate an actionable, forward-focus review, perform simple budgeting for digital strategies, project potential marketing ROI from digital campaigns as well as drive sales and boost business through SEO execution. This class covers successful case studies in Singapore and is extremely hands-on.
This is an introductory program that is suitable for acquiring an overview of existing industry practices in digital marketing and SEO, looking to understand the change in consumer behaviour to adapt their business marketing plans, and seeking clear direction to drive breakthrough marketing campaigns.
Introduction to today’s digital space
Understand social media, search engine, email marketing and e-Commerce platforms
Fundamental digital strategy
Select the right digital channel, craft a simple digital framework, understand how digital ROI is derived, plan a budget and project returns
Introduction to SEO
Determine this channel for growth, understand all necessary aspects of optimisation/ backlinking strategy and know 101 of hiring/ working with SEO vendors
Evaluating digital campaigns & key metrics
Create a simple framework to evaluate campaign success or failure and understand key metrics from Google Analytics and Google Webmaster tools
Participants are required to have a Gmail account, bring a laptop and have Google Chrome (Safari on Mac) browser installed for constant practice.
9am - 6pm (8 hours)
Jayden Ooi Entrepreneur, Digital Strategist
Jayden Ooi is an entrepreneur that founded his own SEO agency 7 years ago. He is an experienced professional with expertise in SEO, digital marketing and eCommerce development. During his entrepreneurship journey, Jayden Ooi has built up a staunch customer portfolio and a successful team in Singapore and Malaysia over the past 7 years. He has consulted with many SMEs, to pivot their brick and mortar business into the digital space, for instance, helping a local bicycle retailer to be ranked on the top of Google, and working with them to re-design their business model and positioning them into an exciting, trending, forward looking brand that is in tune with the younger digital consumers of today. One of his prominent clients was a local F&B SME, where a rank 1 SEO rank and a re-designed website, tripled their annual revenue. Today, his agency, NightOwl SEO is ranked on page 1 of Google, and he is ranked in the top 5 for more than 25 over industries for his customers.