The rise of digital mediums and innovation in technology have changed the way consumers behave, and thus influencing their purchase decisions. E-commerce platforms, such as e-marketplaces, have also transformed with the increased competition. In this changing landscape, how can businesses leverage the digital mediums to stay competitive and relevant to market needs?
This masterclass is designed to equip individuals with the skills and industry insights to make savvier business decisions when embarking on digital campaigns.
With a good understanding of online marketing demands, it will enable participants to determine the right digital mediums. Participants will also learn to develop content that can influence online customers purchase decisions, apply effective measurements of digital campaigns and formulate actionable review plans.
Acquire the fundamental knowledge to analyse and devise digital strategies that aid in business decision making
Understand how digital users acquire and consume information to make online purchase decisions
Learn how to structure web communications for digital content to stand out in a crowded marketplace
Understand the technical workings of SEO and apply them to businesses
Formulate digital campaigns with measurable outcomes
Who Should Attend
This masterclass is suitable for marketing professionals and web & content developers who would like to:
Acquire an overview of existing industry practices in digital marketing and SEO
Understand the change in consumer behaviour to adapt their business marketing plans
Seek clear direction to drive breakthrough marketing campaigns
9am - 6pm (8 hours)
Jayden Ooi Entrepreneur, Digital Strategist
Jayden Ooi is an entrepreneur that founded his own SEO agency 7 years ago. He is an experienced professional with expertise in SEO, digital marketing and eCommerce development. During his entrepreneurship journey, Jayden Ooi has built up a staunch customer portfolio and a successful team in Singapore and Malaysia over the past 7 years. He has consulted with many SMEs, to pivot their brick and mortar business into the digital space, for instance, helping a local bicycle retailer to be ranked on the top of Google, and working with them to re-design their business model and positioning them into an exciting, trending, forward looking brand that is in tune with the younger digital consumers of today. One of his prominent clients was a local F&B SME, where a rank 1 SEO rank and a re-designed website, tripled their annual revenue. Today, his agency, NightOwl SEO is ranked on page 1 of Google, and he is ranked in the top 5 for more than 25 over industries for his customers.