|25 & 28 Feb 2022 (Fri & Mon)
||20-21 Jan 2022 (Thu-Fri)
22-23 Mar 2022 (Tue-Wed)
From novelty to necessity, live streaming has become the game-changer in social media marketing. This
trend is growing popularity in Singapore as social media channels like Facebook and Instagram integrated
live video to their platforms, and businesses are acting fast in altering their marketing strategies accordingly
to partake in this rising trend.
Inexpensive and incredibly easy to set up, live streaming has proven to be a highly effective way to boost
sales. With the right set-up, content and scripting, it acts as a measurable and powerful tool to create a
viral buzz for active engagement with viewers, build relationships and trust, grow and reach out to a huge
audience base around the world, and to enhance brand awareness.
Join us in this hands-on workshop and learn to plan, organise and manage live stream on social media
platforms. Pick up live hosting skills from a professional host and discover ways to enhance your live
stream using various tools, equipment and software to help you level up your engagement with your
Course Title | Mode of Training | Course Ref
Level Up Customer Engagement Through Live Streaming
Classroom - TGS-2020513201
Synchronous E-learning - TGS-2021005211
- Plan and create content, script and programme flow for your live streaming
- Prepare and set-up for live streaming
- Leverage on social media and drive traffic to your live streaming
- Manage live streaming as a host
- Monitor effectiveness of your live streaming
Who Should Attend
This workshop is suitable for entrepreneurs and aspiring entrepreneurs, managers/leaders communication functions in an organisation, marketing/corporate communication
professionals/executives, social media specialists who are looking for new channels to engage customers.
*Participants with basic knowledge in digital marketing will benefit from this workshop. If not, you are strongly
encouraged to attend our Introduction to Digital Marketing course.
- Bring along a mobile device (phone/tablet) with camera*
- Ensure the mobile device has at least 10 GB of free space
- Have a Facebook account
To ensure a better learning experience, laptop with camera is preferred but not required
2 days (9am - 6pm)
|Singapore Citizen/Singapore PR (SPR) (70% funding)
|Singapore Citizen 40 years & above1 (90% funding)
|Singapore Citizen/SPR sponsored by SMEs1 (90% funding)
Fees include prevailing GST
Funding Eligiblity Period: 1 Oct 2021 to 30 Sep 2024
1Fee is under the Mid-career Enhanced Subsidy
2Fee is under the Enhanced Training Support for SMEs (ETSS)
This course is also eligible for the following:
For self-sponsored participants:
For company-sponsored participants:
For SkillsFuture course reference, please click here.
For more information about funding and support, click here.