Omni-Commerce Retail

Next intake:

Digital transformation has empowered consumers more than ever before through access to information and to one another anytime and anywhere. Retailers who can infuse consumer perspective into their approach to Omni-commerce strategy can gain competitive advantage. Be it brick-and-mortar store, website, mobile app or e-marketplace, retailers need to understand how Omni-commerce space works and drive a customer-centric approach towards managing their e-commerce business elements across all the platforms.

Applying real-time analytic tools, building a highly integrated supply chain, creating effective Omni-commerce marketing campaigns are some of the considerations in developing an effective Omni-commerce strategy.

Outline

• Developing an effective Omni-commerce strategy
  Identify the 5 key future trends, 7 key technology enablements and cross border trade
• Applying key success tools in the new Omni-commerce business
  Use real time analytic of management consoles, streamline platforms mechanism and KPI to lead your Omni-commerce team intelligently
• Re-designing your organization structure
  Adopt the blue and red ocean middle game strategy to build a highly competent team in the new digital environment
• Building an integrated supply chain for new retail & value chain
  Create a seamless customer experience from in-store sales personnel to backend logistics with an integrated supply chain strategy
• Big data driven market sizing, product & pricing driven traffic and conversion
  Understand how to leverage an AI system to execute creative marketing, product development and pricing strategy effectively
• Creating effective Omni-commerce marketing campaigns and understand new millennial mobile marketing
  Attract new millennials who are savvy to buy online and offline via rhythm promotional activities
• Developing social media strategy and KPI
  Create winning social commerce strategy to drive traffic and sales

Who Should Attend

This masterclass is suitable for C-level Executives, General Managers, Heads of Technology/IT, Marketing & Business Development, Heads of Delivery, Technologists, and Innovation Managers.

Duration

3 days (9am - 6pm)

Fees

¹Fee is under the Enhanced Training Support for SMEs (ETSS)
Fees include prevailing GST

Additional Support

This course is also eligible for the following:

For self-sponsored participants:

• SkillsFuture Credit
• Union Training Assistance Programme (UTAP)
• Workfare Skills Support (WSS) Scheme (For Individuals)

For company-sponsored participants:

• Absentee Payroll
• Workfare Skills Support (WSS) Scheme (For Companies)

For SkillsFuture course reference, please click here.

For more information about funding and support, click here.