First impressions matter in both personal and business aspects and have a profound effect on human behaviours. A well-defined strategy in your store design and layout is crucial in helping you to create a strong and positive first impression. When customers walk past rows of retail stores, an attractive storefront will entice them to visit the store. What they see next as they enter the store is vital in encouraging their interests and buying decisions. Visual merchandising is a critical element of retail marketing. When done correctly, it increases brand awareness, improves customer engagement across platforms, influences buyer decisions and, as a result, boosts ROI and gives customers a reason to patronise again.
In this 16 hours mentorship programme, learn about visual merchandising techniques to rejuvenate your shop premises, enhance customer experience, and improve online-to-offline integration. A unique feature of this programme is that it will be conducted through a 1-on-1 mentoring with a Visual Merchandising Consultant, delivering learning with hands-on sessions to support you in transforming and optimising your retail store's presentation.
Course Title | Mode of Training | Course Ref
Heartland Visual Merchandising Programme
Practical - TGS-2022013201
- Improve storefront marketing (layout and space optimisation)
- Build proficiency in content development and VM strategy
- Develop product photography and copywriting skills
- Effective product placement skills to boost sales
- How to identify your Unique Selling Proposition through SKU analysis
- Ways to optimise your space usage
- Techniques to take good product photos and write a compelling story
- Various tools to help you develop marketing materials
Who Should Attend
SME Business Owners, Entrepreneurs, Visual Merchandising Professionals
|Singapore Citizen/Singapore PR (SPR) (70% funding)
|Singapore Citizen 40 years & above1 (90% funding)
|Singapore Citizen/SPR sponsored by SMEs2 (90% funding)
Fees include prevailing GST
Funding Eligiblity Period: 1 Oct 2021 to 30 Sep 2024
1Fee is under the Mid-career Enhanced Subsidy
2Fee is under the Enhanced Training Support for SMEs (ETSS)
For SkillsFuture course reference, please click here.
For more information about funding and support, click here.