Visual Merchandising Mentorship Programme

First impressions matter in both personal and business aspects and have a profound effect on human behaviours. A well-defined strategy in your store design and layout is crucial in helping you to create a strong and positive first impression. When customers walk past rows of retail stores, an attractive storefront will entice them to visit the store. What they see next as they enter the store is vital in encouraging their interests and buying decisions. Visual merchandising is a critical element of retail marketing. When done correctly, it increases brand awareness, improves customer engagement across platforms, influences buyer decisions and, as a result, boosts ROI and gives customers a reason to patronise again.

In this 16 hours mentorship programme, learn about visual merchandising techniques to rejuvenate your shop premises, enhance customer experience, and improve online-to-offline integration. A unique feature of this programme is that it will be conducted through a 1-on-1 mentoring with a Visual Merchandising Consultant, delivering learning with hands-on sessions to support you in transforming and optimising your retail store's presentation.

Course Title | Mode of Training | Course Ref

Heartland Visual Merchandising Programme
Practical - TGS-2022013201

Outline

Improve storefront marketing (layout and space optimisation)
Build proficiency in content development and VM strategy
Develop product photography and copywriting skills
Effective product placement skills to boost sales
How to identify your Unique Selling Proposition through SKU analysis
Ways to optimise your space usage
Techniques to take good product photos and write a compelling story
Various tools to help you develop marketing materials

Who Should Attend

SME Business Owners, Entrepreneurs, Visual Merchandising Professionals

Fees (GST 8% - For payment made on/after 1 Jan 2023)

Category	Price
Full Fee	$3,078
Singapore Citizen⁰ (70% funding)	$914.85
Singapore Citizen 40 years and above^0,1 (90% funding)	$344.85
Singapore Citizen sponsored by SMEs^0,2 (90% funding)	$344.85
Singapore PR (70% funding)	$923.40
Singapore PR sponsored by SMEs² (90% funding)	$353.40

Fees include prevailing GST
Funding Eligibility Period: 1 Oct 2021 to 30 Sep 2024
⁰The increase of 1% GST on fees will be absorbed for Singapore Citizens in 2023
¹Fee is under the Mid-career Enhanced Subsidy(MCES)
²Fee is under the Enhanced Training Support for SMEs (ETSS)

Additional Support

This course is also eligible for the following:

For self-sponsored participants:

For company-sponsored participants:

For more information about funding and support, click here.

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