The journey to digital commerce was a challenging one for us. Being a new domain, we did not have the prior knowledge nor resource and are moving into unchartered territory. It took some time for us to set up the e-commerce operations in place and digital marketing was also a new area for us. At the start, consumer awareness was low and online traffic did not pick up. There was a lot of trial and error.
Thankfully I came across and attended SIRS' Alibaba programmes. It is very enriching to hear from the experts and deepen our understanding of what digital commerce is about; that it is not just e-commerce but a whole ecosystem involving the different functions. The O2O integration was an eye-opener for me, showing me the opportunities of being a multi-channel retailer. How business transformation is possible when we are ready to embrace change and adapt to be future-ready. Within 6 months of attending the programme, after applying what I have learnt, I managed to increase the sales of my department by 100%. I am now better equipped to formulate the digital commerce strategies for my company and are more confidently when presenting to my management. Thank you, SIRS, for organising this programme.
(Previous) E-commerce Manager, BEST Denki Singapore