Video credit to Mediacorp Ch8 World News, aired on 4 February 2021
With COVID-19 measures still largely in place, retailers have relooked their sales methods for this upcoming Lunar New Year. While some retailers have gone digital, others, such as Yes Natural Singapore, have signed up for training programmes and learnt to improve their social media strategy to attract customers. Watch the interview to see how they have benefited from attending SIRS' Digital Mentorship Programme (DMP).
Director of SIRS, Megan Ong, also shared in the interview how DMP comes in useful as it trains participants in e-commerce and teaches businesses how to leverage social media to draw customers to their physical stores, closing the gap between online and offline channels.
Under the DMP, a mentor will be assigned to work alongside the company to help them go digital. More than 30 businesses have signed up since its recent launch.