Category management is a critical function to determine the success of an overall business strategy, and this is especially true in the rapidly transforming retail space. As more consumers move between offline and online platforms, category management helps facilitate consumer experience by optimising store layouts and increasing the appeal of visual display. With proper clustering and centralising management system in place, retailers can efficiently anticipate consumers’ needs, buy more effectively and save significant sums of money in procurement.
Discover how the 8-step category management process helps you to develop win-win partnerships and build a sustainable business planning framework. Acquire practical techniques to understand consumers’ purchase decision process, learn to leverage data and assess performance, plan assortment, manage store layouts and displays, identify growth opportunities, develop effective strategies and tactics to maximise category sales and profitability.