Please note that you will be re-directed to Skills Training & Enhancement Portal (STEP)* to sign up for SIRS courses using your SingPass.
Following the rapid developments in e-commerce, it is increasingly crucial to understand the measurement framework that can help you better understand and achieve the effectiveness of your digital strategy. Data analytics has, therefore, become an important component which gives you the ability to track and optimise marketing campaigns by providing deep insights into multi-channel funnels and conversion attribution. The core analysis techniques are imperative in driving growth and success of digital business for retailers.
This programme will cover the fundamentals of advanced certification topics in digital analytics, introduce key channels, concepts, metrics and determine how and where your business fits in the digital world.
No intakes available
Please check back later.
- An overview of key digital trends and marketing techniques, from search engine marketing to content marketing and influencer outreach
- Interpret and measure CPC, CPM, CPA, CTR, Conversions
- Understand advanced tools, and best practices to improve advertising and marketing ROI, measuring visitors’ engagement and creating advanced goals
- Uncover further details and insights into your Google Analytics data by tackling topics such as customised tracking code, filtering analytics data, setting up goals and funnels, and tracking interactive elements
This masterclass is suitable for any e-commerce executives involved in marketing, digital analytics or any customer-facing personnel.
2 days (9am - 6pm daily)
Ivan Wong
Ivan has over 20 years of experience in Business Consulting, Training, Search Engine Marketing, Conversion Optimisation and Digital Analytics from both client side and within the agency environment. Well-versed in both the technical and business aspects of digital marketing, he is one of the few Google-appointed regional trainers who trains the official Google AdWords, Analytics, and Mobile Advertising courses. In addition, he is a sought-after trainer, providing training and consultancy for leading marketing agencies including Google Mobile Labs, IE Singapore, The Knowledge Engineers, General Assembly, Econsultancy and ClickAcademy Asia. He was formerly the SEO/Analytics Director with GroupM Asia-Pacific. Prior to that, he was the Director of eCommerce at Far East Hospitality, Singapore’s largest operator of hotels and serviced residences. He has also held management positions at DGM Asia, Hewlett-Packard Asia, and Magnus Management Consultants.
Category | Price |
Full Fee | $1,308.00 |
Singapore Citizen (70% funding) | $392.40 |
Singapore Citizen 40 years and above1 (90% funding) | $152.40 |
Singapore Citizen sponsored by SMEs2 (90% funding) | $152.40 |
Singapore PR (70% funding) | $392.40 |
Singapore PR sponsored by SMEs2 (90% funding) | $152.40 |
*All fees are fully payable to Singapore Institute of Retail Studies.
Fees include prevailing GST
Funding Eligibility Period: 1 Oct 2021 to 30 Sep 2024
1Fee is under the Mid-career Enhanced Subsidy(MCES)
2Fee is under the Enhanced Training Support for SMEs (ETSS)
| Category | Price |
|---|---|
| Full Fee | $1,296 |
| Singapore Citizen0 (70% funding) | $385.20 |
| Singapore Citizen 40 years and above0,1 (90% funding) | $145.20 |
| Singapore Citizen sponsored by SMEs0,2 (90% funding) | $145.20 |
| Singapore PR (70% funding) | $388.80 |
| Singapore PR sponsored by SMEs2 (90% funding) | $148.80 |
Fees include prevailing GST
Funding Eligibility Period: 1 Oct 2021 to 30 Sep 2024
0The increase of 1% GST on fees will be absorbed for Singapore Citizens in 2023
1Fee is under the Mid-career Enhanced Subsidy(MCES)
2Fee is under the Enhanced Training Support for SMEs (ETSS)
This course is also eligible for the following:
For self-sponsored participants:
For company-sponsored participants:
For more information about funding and support, click here.