The latest track of PCP offered by SIRS, the PCP - New Media Professional (PCP - NMP), trains PMETs and mid-career switchers in New Media marketing,
specifically in the areas of video content marketing, and livestreaming.
Globally, the retail digital entertainment industry is valued at S$20 billion, with the increasing popularity of livestreaming e-commerce platforms
such as Lazada, Qoo10, and Shopee. Digitainment, a mashup of digital and entertainment, refers to the content created by livestreamers that entertain
and interact with their viewers even as they sell their products.
By modelling their products in an engaging manner while delivering interesting banter as well as addressing queries and comments, these live streamers
have built a unique connection with their audience. The retail digitainment industry is most developed in China, while in Singapore, live streamers have
also been building their following. To succeed in this industry, skills in big data analytics, product sales, marketing, live-broadcasting are required.
The PCP - NMP aims to help businesses meet their talent needs by enabling mid-career Professionals, Managers, Executives and Technicians (PMETs) to equip
themselves with the relevant e-commerce and content management skills to take on emerging roles such as account managers and content producers in the retail
Under the PCP – New Media Professional programme, individuals will be able to make a switch into the retail sector, receive a stipend while retraining and be
placed into jobs in retail companies
Under the PCP - NMP, participants will have to complete the following programmes:
To view more details, refer to the factsheets below:
Funding and Support
To encourage employers to take on mid-career switchers without the requisite experience or skills, funding support will be provided during a PCP conversion programme, consists of PCP training duration (classroom training delivered by SIRS, with structured OJT at the hiring company) and an additional period of retention equivalent to the training duration.
For individuals newly hires on Place-and-Train PCPs for the period between 1 September 2020 to 28 February 2021, the Salary Support funding will now be disbursed to participating employers over a longer period, comprising the PCP training duration and an additional period of retention equivalent to the training duration.
- Up to 70% of trainee's monthly basic salary (capped at $4,000 per month) for Singapore Citizens/PRs age of 40
- Up to 90% of monthly salary for PCP training duration (capped at $6,000 per month) for Long-term Unemployed1 Singapore Citizen (SC) trainees or Mature2 SC trainees
1Long-term Unemployed (LTU) is defined as being unemployed and actively seeking employment for six months or more
2Mature trainee is defined as being aged 40 and above.
Course Fee Subsidy
- Non-Small and Medium Enterprises (SMEs): Up to 70% SSG funding*
- SMEs or trainees eligible for Mid-Caree Enhanced Subsidy (MCES): Up to 90% SSG funding*
*Funding caps vary and apply for respective PCPs
- To facilitate the programme under a Place-and-Train mode, participating employers will hire the participants before they commence training; and be required to provide structured On-the-Job Training (OJT) plans to ensure that participants hired will gain the necessary competencies for their new role.
- The PCP for RP, DP, and NMP are administered by the Singapore Institute of Retail Studies (SIRS). Participants will undergo a 6-month programme consisting of classroom training delivered by SIRS, paired with structured OJT at the hiring company.
- Candidates must fulfill the following criteria:
- The candidate must be a Singapore Citizen or Permanent Resident;
- New PMET hires who have no more than three months of employment with the current company
- Have graduated from pre-employment training for at least 2 years (excluding National Service where applicable)
- The candidate must have managerial-level or equivalent experience in a non-related role prior to joining the PCP
- Trainee remains employed at the hiring company for a minimum duration equivalent to the programme duration, after passing all the required modules
- Participating companies must fulfill the following criteria:
- The participating company must be registered or incorporated in Singapore;
- the participating company must issue a valid employment contract; and
- the participating company must be able to provide structured on-the-job training for the candidate.