Chinese tech companies stake their flags in Southeast Asia battleground
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Here’s an article worth reading to gain insights into the challenges faced by China’s tech companies as they accelerate their e-commerce expansion and regional presence in Southeast Asia.
Megan Ong, Director of SIRS, was invited to share her views with The Business Times on this thought-provoking topic. She remarked the rising competitive landscape can only get much more intense as social commerce trends. While we ride the next wave of the digital revolution into the Metaverse and Web 3.0, consumers are already moving beyond commerce into experiential engagements in their purchase journeys, which spells both an opportunity and a challenge for e-commerce players globally.