While a brick-and-mortar store promotes customer experiences with a human touch, the need for digital commerce cannot be overlooked in the 'New Retail' landscape. As consumers move between offline and online platforms, businesses need to recognise the need to shift their business models to effectively engage with their customers and efficiently meet their changing behaviours and expectations.
Equip yourself with the knowledge and skills to using the internet, mobile networks, and e-commerce infrastructure in the buying and selling of products and services. You will acquire a broad understanding of digital commerce and deep dive into the know-how of digital operations.
If your work or business involves e-commerce, this programme will greatly benefit you in today's omni-channel world of retailing. Discover strategies to build an Omni-commerce business model and to optimise your inventory management in response to the changes in the customer journey. Pick up the skills to create a well-designed website with engaging content to attract and convert visitors to become your customers. You will also strengthen your digital marketing efforts with the use of various tools to drive traffic and enhance the performance of your store’s online presence.
To achieve a full qualification, individuals must successfully attain competency in all the following modules:
Customer Experience Innovation (18 hours)
Develop your skills in enhancing customer experience. Learn the techniques in identifying and mapping the organisation’s current customer journey, followed by analysing for gaps in the journey before seeking, evaluating and implementing proposed improvements.
Emerging Technology (18 hours)
With emerging technologies and evolving consumer behaviour, the ability to lead analysis and drive the implementation of emerging technologies for organisational effectiveness is an essential skill. Learn to shape organisations’ strategies and objectives for process improvement and change management.
Search Engine Optimisation (SEO) (24 hours)
Formulate overarching SEO strategies for the organisation’s digital assets and content, and evaluate the effectiveness of SEO strategies across channels in terms of ROI. Acquire skills to manage, execute, monitor, and conduct analysis on the performance of SEO campaigns across channels.
Paid Search Engine Marketing (SEM) (24 hours)
Acquire skills to manage, review and monitor the implementation of SEM strategies, establish targets and conduct analysis on the performance of SEM campaigns and recommend opportunities for improvement to strengthen digital marketing efforts by using various paid search engine digital marketing tools.
Website Design (24 hours)
Understand how consumers make purchase decisions, and how the design and content of a website plays an important role in converting its visitors will greatly improve an online business. Learn to create a website based on well-established principles of good website design.
Social Media Marketing (24 hours)
Learn the factors to evaluate potential, suitable and feasible social media marketing opportunities. Draw up a social media marketing strategy best suited to the objectives of the organisation to outreach to new consumers and to continually engage current customers.
Content Management (24 hours)
Businesses are constantly seeking opportunities and means to reach, engage and retain consumers in building their presence online. Learn to identify key messages, themes, tone and personality for content; store content and manage information architecture and visual compositions of multimedia sites.
Merchandise Performance Analysis (24 hours)
It is important to optimise inventory in an omni-commerce business. In this module, participants will develop processes to analyse the profit performance of the merchandise, evaluate trends of profitability, identify opportunities to adjust merchandise range for both online/offline businesses and create an O2O product strategy.
- Day Class: 4 months (twice a week, 12 hours per week)
- Night Class: 8 months (twice a week, 6 hours per week)
- GCE ‘O’ level Credit (at least C6) in English and Mathematics or Workplace Literacy and Numeracy (WPLN) score: Level 6 for Reading, Listening and Numeracy, and
- With at least 3 years supervisory/managerial working experience in retail or Professional/Managerial/Management Executive (PME) position in non-retail sector
- Preferably possess basic knowledge and skills in Marketing/ Digital Marketing/ Advertising/ Public Relations/ E-Commerce
|Full Qualification (8 modules) Full Course Fee (before GST)
|Singapore Citizen/Singapore PR (SPR) (70% funding)
|Mid-career Enhanced Subsidy - Singapore Citizen2 OR
Singapore Citizen/SPR sponsored by SMEs1 (90% funding)
1Fee is under the Enhanced Training Support for SMEs (ETSS)
2Fee is under the Mid-career Enhanced Subsidy
Fees include prevailing GST
This course is also eligible for the following:
For self-sponsored participants:
For company-sponsored participants:
For SkillsFuture course reference, please click here.
For more information about funding and support, click here.
All applications will be evaluated to determine their suitability for admission into the programme. The outcome of all applications will be communicated to applicants before the start of the earliest available intake subjected to submission of the required supporting documents and the minimum enrolment to start a class.