The Art and Science of Visual Merchandising

Next intake:

Globally, brick-and-mortar sales is in the decline as consumers are increasingly going online to make their purchases. At the same time, consumers are searching for an exciting offline experience with brands. As a retailer, how can you capitalize on this opportunity?

Join us in this 2-day course to learn how you can revitalize your store to attract and engage shoppers, and provide them with an immersive shopping experience that excites the senses through The Art and Science of Visual Merchandising. Attract visitors through shareable moments, engage your fanbase, and convert them into your loyal customers today!

Course Title

Visual Merchandising Presentation (SF Associate)

Receive a WSQ Statement of Attainment (SOA) from the SkillsFuture Singapore (SSG) upon completion.

Highlights

• Convert shoppers into customers and customers into fans
• Create a seamless online to offline retail experience
• Mystery shopping activity

Outline

• Understand different types of store layout
• Elements of storytelling and brand identity
• Application of 5 senses in visual merchandising
• Evoke emotions and influence purchase using colours
• Product placements on window displays, shelves and promotional tables
• Create instagrammable areas in the store

Duration

Total of 2 days, 15 hours:

• Day 1: 9am to 5pm
• Day 2: 9am to 6pm

Entry Requirements

• GCE ‘N’ level Credit (at least C5) in English and Mathematics or Workplace Literacy and Numeracy (WPLN) score: Level 4 for Reading, Listening and Numeracy, and
• With at least 1 years working experience in retail or 2 years in non-retail sector

Fees

¹Fee is under the Enhanced Training Support for SMEs (ETSS)
Fees include prevailing GST

Additonal Support

This course is also eligible for the following:

For self-sponsored participants:

• SkillsFuture Credit
• Union Training Assistance Programme (UTAP)
• Workfare Skills Support (WSS) Scheme (For Individuals)

For company-sponsored participants:

• Absentee Payroll
• Workfare Skills Support (WSS) Scheme (For Companies)

For SkillsFuture course reference, please click here.

For more information about funding and support, click here.